FitMob

Fitmob operated a mobile app and website through which consumers found and booked local group workouts led by trainers, initially at outdoor and indoor locations in San Francisco such as Brannan Street Wharf, Dolores Park and the company's own 5th Street headquarters. Workouts spanned strength, cardio and yoga fusion formats, and trainers certified by the company designed their own class formats. Celebrity trainer Tony Horton was described as a co-creator of the company's concept.

The company subsequently broadened from trainer-led classes into a marketplace connecting members with third-party gyms and studios. Under this model, members paid a flat monthly fee for unlimited classes at partner studios plus unlimited access to partner gyms, reserving spots from the phone and showing the reservation at the door. By January 2015 the network covered 192 partner locations in the Bay Area and had expanded beyond California to Washington, Oregon, Pennsylvania and Texas, with reported class types ranging from CrossFit to yoga.

Fitmob, Inc., previously named RK Fitness, Inc. and headquartered at 371 5th Street, San Francisco, was acquired by ClassPass, Inc. in April 2015. The fitmob.com domain currently serves ClassPass, which markets a single app for booking fitness, wellness and beauty appointments at studios, gyms and salons.

Founding story

Fitmob was founded by Raj Kapoor, a Snapfish co-founder and CEO and former Mayfield venture capitalist, together with Paul Twohey, a co-founder of Ness Computing and a former Palantir engineer. The company launched publicly in January 2014 with San Francisco as its first market, positioning itself around redefining the gym for the digital age through local group workouts with high-quality trainers.

Business model

Fitmob ran a two-sided marketplace between consumers and fitness providers. Early on it sold drop-in workouts led by trainers it certified, with trainers designing their own class formats; it later signed gyms and studios as partners and sold consumers a flat monthly membership giving access to partner classes and gym time, with bookings and reservations handled in the app.

Initially transactional: drop-in workouts started at $15, with per-workout pricing falling with frequency of use — about $10 per workout for members attending twice a week and $5 per workout for those attending three or more times a week, and a free first week for new members. The company later moved to a $99 per month subscription providing unlimited partner classes and unlimited gym access.

Traction

By January 2015 the company reported adding more than 400 gym and studio partners across seven cities in the prior three months, 192 partner locations available to Bay Area users, and 5x revenue growth from November to December 2014 following the launch of its subscription and gym-partnership model.

Latest developments

Fitmob was acquired by ClassPass, Inc. on 23 April 2015, and the fitmob.com domain now presents ClassPass's fitness, wellness and beauty booking service.