Finmid
Founded 2021 · 62 employees on LinkedIn · 3 known investors
finmid provides embedded lending infrastructure that lets software platforms and marketplaces offer financing products—such as cash advances and business loans up to €5M—to their business customers. It uses portfolio-based underwriting and real-time sales data, with API and iframe integration, serving platforms across the EU, UK, and Switzerland.
Founders & leadership
Finmid was founded in 2021 by Alexander Talkanitsa and Max Schertel.
AT
Alexander TalkanitsaFounder
MS
Max SchertelFounder
Investors · 3
Also in the syndicate · 1
Earlybird VC
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AApr 2024
Blossom Capital, Earlybird VC
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 4
by search overlapCloudflare Turnstile10 shared keywordsCloudflare provides a global cloud network platform delivering security, performance, and development services through sixty-plus integrated services including SASE, application security, and full-stack development infrastructure.
Azion7 shared keywordsAzion offers an edge computing platform for building, deploying, and scaling web and serverless applications, APIs, and AI applications on distributed infrastructure. It also provides security solutions such as WAAP, bot management, and API gateway, along with content delivery, image optimization, and live streaming services for enterprises.
LogicMonitor6 shared keywordsLogicMonitor is a software company that provides infrastructure monitoring services relying on data centers for its cloud-based platform. The company is committed to sustainability through partnerships with environmentally responsible data center operators and internal green initiatives.
F56 shared keywordsF5 develops application delivery and security software and hardware platforms, including BIG-IP load balancers and application firewalls, for enterprise and government networks. The company serves organizations requiring network traffic management, cybersecurity, and application access control.
Companies competing with Finmid for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Finmid do?
- finmid provides embedded lending infrastructure that lets software platforms and marketplaces offer financing products—such as cash advances and business loans up to €5M—to their business customers. It uses portfolio-based underwriting and real-time sales data, with API and iframe integration, serving platforms across the EU, UK, and Switzerland.
- Who founded Finmid?
- Finmid was founded by Alexander Talkanitsa, Max Schertel in 2021.
- Who are Finmid's investors?
- Finmid's investors include Blossom Capital, Earlybird Venture Capital.


