Fig.1

Fig.1 (Fig.1 Beauty) is a consumer skincare company that develops and sells dermatologist-formulated treatment, cleansing and moisturizing products. Its catalogue spans roughly 23 SKUs organized into cleanse, treat and moisturize categories, including a three-level retinol night cream system (0.15%, 0.3% and 0.6% retinol), a Pro-Retinol Eye Cream, Vitamin C 15% Treatment and Vitamin C Eye Cream, Ceramide Moisturizer, Micellar Oil Cleanser and dissolvable cleansing wipes, Gentle Cream and Clarifying Gel cleansers, Glycolic Glow and Niacinamide treatments, Even Tone Serum, a Hydrating & Balancing Toner, a Peptide Plump Lip Oil, an All Over Oil body oil, travel-size deluxe minis and multi-product sets. Listed prices range from $16 for the lip oil to $96 for a hydration set, with most core treatments priced between roughly $24 and $65.

The company positions its formulas around three stated brand pillars — efficacy, accessibility and reusability — and markets products as clinically tested as complete formulas rather than only at the individual-ingredient level, with published ingredient percentages, study results and before-and-after images. Many products are sold in a refillable format, with starter kits paired with refill units (14 of the listed products are available as refills and 14 as starter kits). Formula development is overseen by a Medical Advisory Board led by the company's Chief Product Development Officer, a board-certified dermatologist and NYU faculty physician-scientist.