FieldInsight

Fieldinsight is a customer relationship management platform designed around activities that take place outside the office, connecting field-sales, customer service and logistics teams with back-office systems. The product lets sales representatives capture orders in the field, collect customer payments electronically rather than in cash, and track deliveries so customers can see where their orders are. Managers receive real-time views of information as it is collected in the field, along with notifications of field activity.

The platform is built to function in areas with poor internet connectivity, continuing to operate offline and synchronising when a connection is available. The company positions the software as a replacement for paper records and Microsoft Excel spreadsheets, organising customer, order and delivery data in one system. It identifies four main user roles — business owners or directors, drivers, logistics managers and field agents — around shared challenges such as monitoring field assets, record accuracy, customer service, transportation cost control, and planning and risk management.

Stated mission and vision focus on making businesses' field operations data-driven and on transitioning African businesses to organised data about their field operations, with supply chain visibility described as a core service.

Founding story

Fieldinsight was co-founded by Lanre Oyedotun, who serves as Co-Founder and CEO, and Oluwatoyin Oshinowo, Co-Founder and VP of Product.

Business model

Fieldinsight sells a software platform to businesses that manage field teams, covering order capture, payment collection, delivery tracking and field-activity reporting. The website directs prospects to a "get started" flow and offers assisted support from the company's customer-facing team.

Traction

The website publishes testimonials from a sales director at B2C Flour Mills of Nigeria, who cites more effective field sales work, and from a supply chain manager at Nestlé (Savanna Cluster), who cites stronger relationships with distributors and transporters.