Fideyo

Fideyo is a Turkish video platform that lets users order personalized video messages from celebrities as gifts. A user selects a well-known name from the platform's roster and submits a message request; the celebrity records a video based on that request, which is then delivered to the requester through Fideyo. Typical use cases cited include birthday greetings, congratulations on a new job, get-well wishes, declarations of love and marriage proposals.

In September 2020 the company released a new version of the platform that broadened its offering beyond video to other gift content, including paid interactions with celebrities on social media platforms such as Twitter and Instagram — for example, direct messages sent from a celebrity's account to a recipient's social media account. The company was founded by Efe Hızır, Doruk Demirsar and Eren Güncü; Hızır serves as founding partner and CEO.

Founding story

The platform was founded by Efe Hızır, Doruk Demirsar and Eren Güncü; Hızır is founding partner and CEO.

Business model

Consumers pay a set price for a celebrity to record a personalized video message or to deliver a paid interaction, such as a direct message, from the celebrity's social media account.

Paid, per-request celebrity video and social media gift content ordered by consumers through the platform.

Traction

As of September 2020 the platform listed more than 185 celebrities and reported that monthly video requests had quadrupled over a short period; the company stated that its newly released version's features drew strong demand.

Latest developments

In September 2020 Fideyo announced its first investment, of TL 5.6 million, from TechOne and twozero Ventures, and released a new platform version adding social media interaction gifts alongside videos.