Fi
8 known investors
Fi develops smart collars and wearable technology for dogs that track location, safety, and health metrics to help dog owners monitor their pets' wellbeing. The company serves dog owners with real-time tracking, health insights, and wellness monitoring features.
Founders & leadership
J
JonathanFounder & CEO
Investors · 8
Advance Venture PartnersSan Francisco · $10M – $25M
Batshit Crazy VenturesBoulder · $100K – $200K
BaukunstCambridge · $500K – $3M
Black Jays VenturesNew York · $250K – $500K
Lerer HippeauNew York · $500K – $2M
New York Venture PartnersNew York · $25K
V1 VCBoulder · $100K – $300K
RRE VenturesreportedNew York · $5M – $15M
Competitors · 3
by search overlapWagwalking20099 shared keywordsWag! is a marketplace that connects pet owners with local pet caregivers for services including dog walking, drop-in visits, pet sitting, and boarding. The platform vets caregivers through background checks and provides real-time updates and communication tools for pet owners to monitor their pets during service.
Chewy16434 shared keywordsChewy is an online retailer for pet products and prescription medications, offering an Autoship subscription service and a pharmacy where licensed pharmacists coordinate with veterinarians to fill pet prescriptions. It serves pet owners with home delivery of pet supplies and medications.
Rover15592 shared keywordsRover Group operates online community marketplaces connecting pet owners with vetted pet care providers including sitters, dog walkers, groomers, and trainers across North America, Europe, and Australia. The platform serves the pet care industry through brands including Rover, Cat in a Flat, and Mad Paws, offering personalized services with trust and safety features.
Companies competing with Fi for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Fi do?
- Fi develops smart collars and wearable technology for dogs that track location, safety, and health metrics to help dog owners monitor their pets' wellbeing. The company serves dog owners with real-time tracking, health insights, and wellness monitoring features.
- Who founded Fi?
- Fi was founded by Jonathan.
- Who are Fi's investors?
- Fi's investors include Advance Venture Partners, Batshit Crazy Ventures, Baukunst, Black Jays Ventures, Lerer Hippeau, New York Venture Partners, V1 VC, RRE Ventures.




