Felux
5 known investors
Felux is a software tool for steel service centers that automatically captures and analyzes RFQs, quotes, POs, and BOLs from sales teams' email, giving visibility into demand, quote and win rates, and no-quote activity by rep, customer, grade, and gauge. It functions as an email-based CRM and demand analytics dashboard that requires no manual data entry and signs in through existing Microsoft accounts.
Also known as Felux
Investors · 5
Company profile
researched Aug 2026Felux is a software product for steel service centers that automatically extracts commercial documents — RFQs, quotes, purchase orders and bills of lading — from sales teams' email, then organizes the resulting data into a demand funnel view. Users sign in with existing Microsoft accounts; the system scans the prior six months of email history, identifies customers, grades, gauges and weights, and presents a live dashboard, with new email feeding in automatically thereafter. The company states no manual data entry, no new passwords and no IT integration project are required, and that customer business information remains inside the customer's own organization.
The product is positioned around a gap between ERP order records and upstream demand: leadership can see what shipped but not how many RFQs arrived, how many were quoted, and how many were never answered. Felux reports inbound RFQs by weight, customer, grade and gauge; quote rate and win rate per representative and per company; demand trend signals; and a breakdown of no-quote activity by coating, grade, gauge and reason. The company frames this no-quote visibility as an input to stocking, cross-selling and buying decisions.
For sales users, Felux presents itself as an email-native workspace rather than a separate CRM: it mirrors existing mail folders, sorts messages by RFQ, PO and BOL, and supports quoting directly inside the email thread. Features include a dual-pane interface with email on the left and RFQ details on the right, full company history covering prior RFQs and prices, internal chat separated from external threads, and automated follow-up and auto-close. Customer, contact and note records are generated automatically from email signatures and correspondence, alongside credit limits, billing addresses and sector tags.
Business model
Felux sells seat-based access to its software, with distinct seat types serving leadership analytics and sales-team inbox workflows. The company advertises no credit card requirement, no integration project and cancel-anytime terms.
Traction
A customer testimonial on the company site is attributed to Dustin Easton, General Manager of Sales at Magic Coil Products, LLC, who describes gaining company-wide pipeline visibility and insight into past customer product requests after previously tracking RFQs across multiple systems.
▸Full profile — market position, technology, go-to-market
Market position
Felux positions itself against ERP systems, which record closed orders only, and against traditional CRMs, which it characterizes as requiring manual upkeep from sales teams.
Felux's stated differentiator is zero data entry and zero adoption burden: it works from email the sales team already uses rather than requiring a separate CRM, and it surfaces unquoted demand — the "no-quote pile" broken down by coating, grade, gauge and reason — which the company argues ERP systems and conventional CRMs cannot show.
Technology
The product connects via Microsoft account sign-in and parses email history to detect and classify RFQs, quotes, POs and BOLs, extracting entities such as customers, grades, gauges and weights. It builds CRM records automatically from email content and signatures and continues to ingest new mail in real time, with an initial six-month historical analysis completed within about an hour of login.
Go-to-market
The company markets through its website with a demo request as the primary call to action, promising a full six-month demand picture within an hour of a one-click Microsoft sign-in.
Steel service centers, specifically their sales leadership and inside/outside sales teams.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Feluxfelux.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Felux do?
- Felux captures RFQs, quotes, POs and BOLs from steel service center sales inboxes to reveal full demand pipelines.
- Who are Felux's investors?
- Felux's investors include Expa, Suffolk Technologies, 8VC, Lightbank, Signia Venture Partners.