/Companies

Fefifo

6 known investors

Find your way into Fefifo

28 people in our graph share verified history with the Fefifo team — schools, employers, funds. One of them is your warm intro.

Fefifo operates a farm-to-shelf regenerative food business built around smart co-farms, providing greenhouse spaces, irrigation, IoT sensors, and hydroponic/aquaponic infrastructure for aspiring farmers. It trains and upskills growers with technology, data analytics, and agri-science, and connects them to a value-chain community and shared resources to produce clean-label food.

Founders & leadership

KSKelveen Soh
Kelveen SohCo-Founder & CEOKelveen Soh co-founded and scaled Yolk, a Southeast Asian digital agency acquired by WPP in 2011, where he held leadership roles including Chief Digital & Strategy Officer for Grey Group Malaysia before transitioning in 2019 to co-found Fefifo Group, which operates regenerative farm-to-consumer food infrastructure and clean-label brands across Singapore and Malaysia.

Investors · 6

Also in the syndicate · 2

Ata PlusEcoImpact Capital

Funding

SEC filings, press & company announcements

$6.2M disclosed across 2 of 3 rounds · 2020–2021

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Fefifo do?
Fefifo operates a farm-to-shelf regenerative food business built around smart co-farms, providing greenhouse spaces, irrigation, IoT sensors, and hydroponic/aquaponic infrastructure for aspiring farmers. It trains and upskills growers with technology, data analytics, and agri-science, and connects them to a value-chain community and shared resources to produce clean-label food.
Who founded Fefifo?
Fefifo was founded by Kelveen Soh.
Who are Fefifo's investors?
Fefifo's investors include MSW Ventures, Quest Ventures, KB Investment, RHL Ventures.
How much funding has Fefifo raised?
Fefifo has disclosed $6.2M raised across 2 of its 3 known rounds.