Featureform
San Francisco, US · Founded 2017 · Delaware corporation · 6 known investors
Featureform is a feature store platform that lets machine learning teams define features as code and turn them into production data pipelines for model training and real-time inference. It orchestrates computation across offline data systems like Snowflake, Databricks, Spark, and Postgres while using Redis for low-latency online feature serving, with governance, version control, and multi-tenancy for ML teams.
Also known as Feature Form
Founders & leadership
Featureform was founded in 2017 by Wade Khadder and Simba Khadder.

Board

Investors · 6
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$13.4M disclosed across 3 of 4 rounds · 2020–2023
- $5.5MraisedDec 2023 · 2 sourcesSource ↗
- Undisclosed amountseed roundDec 2023
GreatPoint Ventures LLC (lead), Zetta Venture Capital LLC (lead), Alumni Ventures Group LLC, Tuesday Capital Management LLC
Source ↗
▶$5.6MraisedFeb 2023 · 18 investors · Other TechnologyRule 506(b)
- Wade KhadderExecutive Officer, Director
- James AlcornDirector
- Gautam KrishnamurthiDirector
- Offering amount
- $5.6M
- Amount sold
- $5.6M
- First sale
- Feb 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.3MraisedJan 2021 · 7 investors · Other TechnologyRule 506(b)
- Wade KhadderExecutive Officer, Director
- Jocelyn GoldfeinDirector
- Offering amount
- $2.5M
- Amount sold
- $2.3M
- First sale
- Dec 2020
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Featureform (presented on its site as "Feature Form") is a feature store platform for machine learning teams. Users define features as code, and the platform converts those definitions into production-grade data pipelines used for both model training and inference. It orchestrates computation across existing offline data systems and keeps an online store updated so features can be retrieved with low latency at serving time.
The product is positioned for enterprise AI teams running multiple ML groups on shared infrastructure. Capabilities described include workspaces and multi-tenancy with workspace isolation, scoped access and independent environments; workspace-scoped authentication, permissions and RBAC; isolated data providers and configurations; per-workspace observability; API key pairs and model roles; audit logging of changes; secret providers, mTLS and encrypted transport. Change management features include a plan step (ff apply --plan) to validate changes before production, impact analysis across pipelines and models, atomic DAG-level plan/apply/rollback with version control, splitting materializations into discrete jobs, and execution tracing via OpenTelemetry. The platform also emphasizes consistency of feature definitions between training and production to avoid drift and silent failures.
Business model
Featureform offers a feature store platform to enterprise machine learning teams, with go-to-market entry points including a free start, scheduled demos, and direct contact with sales.
Traction
Public materials cite sub-millisecond per-read feature serving and a customer-reported 38% decrease in Redis latencies improving model serving runtime performance, with testimonials attributed to a Head of ML Engineering and a Staff Software Engineer.
▸Full profile — market position, technology, go-to-market
Market position
Featureform emphasizes working on a team's existing data stack rather than replacing it, defining features once for both training and inference, atomic graph-level version control with plan/rollback, workspace-level multi-tenancy, and security controls such as RBAC, audit logs and encrypted transport.
Technology
Featureform orchestrates feature computation across offline data systems such as Snowflake, Databricks, Spark and Postgres, and uses Redis as the online store for real-time, sub-millisecond feature serving. It supports Apache Iceberg for indexing, time travel and high-performance access to large datasets, can use Feast as an offline feature store alongside Redis for online serving, and provides built-in replication and failover for high availability. Observability is provided through OpenTelemetry tracing, and deployments are described as open architecture without lock-in.
Go-to-market
Self-serve entry ("start for free") combined with sales-assisted motions such as scheduling a demo, meeting with an expert, and documentation-led onboarding.
Enterprise AI and machine learning teams that need real-time feature pipelines, including use cases such as fraud detection, recommendations and real-time decisioning; organizations running multiple ML teams on one platform.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 9
by search overlapCompanies competing with Featureform for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Featureformfeatureform.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Featureform do?
- Featureform is a feature store platform that turns feature definitions written as code into production ML pipelines and real-time serving.
- Who founded Featureform?
- Featureform was founded by Wade Khadder, Simba Khadder in 2017.
- Who are Featureform's investors?
- Featureform's investors include GreatPoint Ventures, Alumni Ventures, Launch Angels Funds, Tuesday Capital, Zetta Venture Partners.
- How much funding has Featureform raised?
- Featureform has disclosed $13.4M raised across 3 of its 4 known rounds.
- Where is Featureform headquartered?
- Featureform is headquartered in San Francisco, US.



