Fundraising Fox

Featureform

San Francisco, US · Founded 2017 · Delaware corporation · 6 known investors

Featureform is a feature store platform that lets machine learning teams define features as code and turn them into production data pipelines for model training and real-time inference. It orchestrates computation across offline data systems like Snowflake, Databricks, Spark, and Postgres while using Redis for low-latency online feature serving, with governance, version control, and multi-tenancy for ML teams.

Also known as Feature Form

Founders & leadership

Featureform was founded in 2017 by Wade Khadder and Simba Khadder.

WK
Wade KhadderCo-founder
SKSimba Khadder
Simba KhadderinFounder & CEO (now part of Redis)2020–2025

Board

JGJocelyn Goldfein
Jocelyn Goldfeinin𝕏Board directorInvestor at Zetta Venture Partners

Investors · 6

Also in the syndicate · 1

Zetta Venture Capital LLClead

Funding

SEC filings, press & company announcements

$13.4M disclosed across 3 of 4 rounds · 2020–2023

$5.6MraisedFeb 2023 · 18 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Wade KhadderExecutive Officer, Director
  • James AlcornDirector
  • Gautam KrishnamurthiDirector
Offering amount
$5.6M
Amount sold
$5.6M
First sale
Feb 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.3MraisedJan 2021 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Wade KhadderExecutive Officer, Director
  • Jocelyn GoldfeinDirector
Offering amount
$2.5M
Amount sold
$2.3M
First sale
Dec 2020
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Featureform (presented on its site as "Feature Form") is a feature store platform for machine learning teams. Users define features as code, and the platform converts those definitions into production-grade data pipelines used for both model training and inference. It orchestrates computation across existing offline data systems and keeps an online store updated so features can be retrieved with low latency at serving time.

The product is positioned for enterprise AI teams running multiple ML groups on shared infrastructure. Capabilities described include workspaces and multi-tenancy with workspace isolation, scoped access and independent environments; workspace-scoped authentication, permissions and RBAC; isolated data providers and configurations; per-workspace observability; API key pairs and model roles; audit logging of changes; secret providers, mTLS and encrypted transport. Change management features include a plan step (ff apply --plan) to validate changes before production, impact analysis across pipelines and models, atomic DAG-level plan/apply/rollback with version control, splitting materializations into discrete jobs, and execution tracing via OpenTelemetry. The platform also emphasizes consistency of feature definitions between training and production to avoid drift and silent failures.

Business model

Featureform offers a feature store platform to enterprise machine learning teams, with go-to-market entry points including a free start, scheduled demos, and direct contact with sales.

Traction

Public materials cite sub-millisecond per-read feature serving and a customer-reported 38% decrease in Redis latencies improving model serving runtime performance, with testimonials attributed to a Head of ML Engineering and a Staff Software Engineer.

Full profile — market position, technology, go-to-market

Market position

Featureform emphasizes working on a team's existing data stack rather than replacing it, defining features once for both training and inference, atomic graph-level version control with plan/rollback, workspace-level multi-tenancy, and security controls such as RBAC, audit logs and encrypted transport.

Technology

Featureform orchestrates feature computation across offline data systems such as Snowflake, Databricks, Spark and Postgres, and uses Redis as the online store for real-time, sub-millisecond feature serving. It supports Apache Iceberg for indexing, time travel and high-performance access to large datasets, can use Feast as an offline feature store alongside Redis for online serving, and provides built-in replication and failover for high availability. Observability is provided through OpenTelemetry tracing, and deployments are described as open architecture without lock-in.

Go-to-market

Self-serve entry ("start for free") combined with sales-assisted motions such as scheduling a demo, meeting with an expert, and documentation-led onboarding.

Enterprise AI and machine learning teams that need real-time feature pipelines, including use cases such as fraud detection, recommendations and real-time decisioning; organizations running multiple ML teams on one platform.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Feature read latencyJan 2025<1ms per read
Reduction in Redis latencies reported by a customerJan 202538%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 9

by search overlap
Netezza26 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Hopsworks21 shared keywordsHopsworks provides an AI Lakehouse platform that integrates data science, data engineering, and machine learning into a unified environment for building and deploying AI models. It serves organizations seeking to streamline AI model development and production deployment.
Databricks19 shared keywordsDatabricks provides a unified platform for data engineering, analytics, and artificial intelligence, enabling organizations to build and deploy data and AI applications on cloud infrastructure.
Cloudflare Turnstile11 shared keywordsCloudflare provides a global cloud network platform delivering security, performance, and development services through sixty-plus integrated services including SASE, application security, and full-stack development infrastructure.
Israel Israel Israel10 shared keywordsJFrog AI Catalog is a governance layer that manages AI assets — including models, MCP servers, agent skills, and plugins — as native artifacts within the same system of record used to control software supply chains. It lets organizations enforce policies, block risky AI assets at the point of request, and ensure developers and coding agents only consume pre-approved assets from in-house, commercial, open-source, or public sources.
Quix10 shared keywordsQuix offers a natural language interface that lets users query their data in plain language and receive answers. It tags telemetry with configuration and metadata so its QuixAI system can retrieve relevant information or delegate tasks to an agent.
Encord9 shared keywordsEncord provides a data platform for developing and deploying multimodal AI systems, serving AI development teams at scale across training and production environments.
Truera9 shared keywordsSnowflake is a fully managed cloud data platform that integrates data ingestion, processing, analysis, and AI application development across multiple cloud providers. It serves enterprise customers with unified security, governance, and infrastructure for building data and AI workloads.
Bytewax9 shared keywordsBytewax provides a stream processing framework that enables users to build real-time data pipelines with Python, deployable across edge and cloud environments. The platform targets developers and data teams building real-time AI applications.

Companies competing with Featureform for the same Google search keywords, organic and paid, via search-intersection analysis.

Legal entities · 1

corporate structure
FeatureformDelaware

In the news

Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Featureform do?
Featureform is a feature store platform that turns feature definitions written as code into production ML pipelines and real-time serving.
Who founded Featureform?
Featureform was founded by Wade Khadder, Simba Khadder in 2017.
Who are Featureform's investors?
Featureform's investors include GreatPoint Ventures, Alumni Ventures, Launch Angels Funds, Tuesday Capital, Zetta Venture Partners.
How much funding has Featureform raised?
Featureform has disclosed $13.4M raised across 3 of its 4 known rounds.
Where is Featureform headquartered?
Featureform is headquartered in San Francisco, US.