FarmLogs was a farm management software startup that helped row-crop farmers track field activity, monitor crop health, and manage profitability. Acquired by Bushel in 2021.
Also known as AgriSight Inc. · Bushel Farm
Founders & leadership· Y Combinator alumni (W12)
FarmLogs was founded in 2011 by Brad Koch and Jesse Vollmar.
Investors · 7
Also in the syndicate · 1
Company profile
researched Aug 2026FarmLogs was an agricultural data science company based in Ann Arbor, Michigan, that built farm management software for row-crop farmers, primarily corn and soybean growers in the United States and parts of Canada. Its web and mobile applications let farmers map fields, record and track operations such as seeding and fertilizing, monitor rainfall and heat accumulation, view soil maps and crop history, follow commodity prices, keep records for regulatory compliance, and track field-level profit and loss.
A central element of the product was multi-year satellite imagery and predictive modeling. The company analyzed fields across the U.S. throughout the growing season and alerted farmers to developing problems — for example pest infestations or malfunctioning irrigation causing over- or under-watered areas — that would be hard to detect from the ground. The software ingested data from farm equipment made by manufacturers including John Deere, New Holland and Case, so that farmers did not need to install additional hardware in their fields. Beyond farmers, the company said ranchers monitoring pasture conditions and forestry and logging professionals monitoring tracts also used the product to observe precipitation and vegetative conditions remotely.
The FarmLogs product line continues today as Bushel's farm management software, described on farmlogs.com and bushelfarm.com as "formerly FarmLogs, Bushel Farm." The current offering emphasizes reduced manual data entry, grain contract tracking imported from more than 3,500 grain and ag retail facilities in the Bushel Network, rainfall notifications, price alerts, and cost-of-production and profitability calculation, with integrations to John Deere Operations Center and Climate FieldView. It is sold alongside Bushel financial products such as the Bushel Business Account, a Bancorp Bank-provided deposit account.
Founding story
Co-founder and CEO Jesse Vollmar grew up on a farm and in a farming community, working in his family's organic corn business, then moved into technology early in his career. He said he was frustrated by the lack of innovation among existing farm management software vendors at a time when other industries were exploiting better web technology and cheaper computing and storage. Vollmar and co-founder Brad Koch, high school friends who had previously run the Aedis IT software consultancy together, founded FarmLogs after a stint in the Y Combinator accelerator in early 2012, targeting a need for sophisticated but simple digital tools in the farming community where they grew up.
Business model
FarmLogs sold farm management software directly to farmers through a mobile app and website. Pricing evolved over time: the company initially charged for the service, then made the core product free in 2014 with plans to add optional premium subscriptions; by the later FarmLogs era it offered tiered subscriptions — FarmLogs Lite (field mapping, rain and heat accumulation, soil maps, crop history), FarmLogs Essentials (mid-tier, adding in-season satellite imagery and basic record-keeping) and FarmLogs Business (full-featured P&L management) — each with a free trial. Under Bushel, the successor product is sold on subscription plans with a 30-day free trial, and is offered free to customers who connect a Bushel business account.
Software subscriptions. FarmLogs charged for the service initially, switched the core product to free in December 2014 while planning premium subscription add-ons, and later marketed three paid tiers (Lite, Essentials, Business) with free trials. The successor Bushel product uses subscription plans with a 30-day free trial and is bundled free with a Bushel business account.
Traction
Staff grew from about eight employees in an early Liberty Street office to 20 by December 2014 and about 70 by January 2017. Adoption metrics reported by the company: 15% of U.S. farms with at least 100 acres in 2014; more than one in three U.S. row crop farms, over 20% of row crop acres and 60+ million acres in 2017; and over 50,000 farms using the software regularly per a later interview. Customers were said in 2014 to sell more than $12 billion in crops annually.
Latest developments
The farmlogs.com domain now resolves to Bushel's farm management software site, which identifies the product as "formerly FarmLogs, Bushel Farm." Current features include automated syncing of grain contracts from more than 3,500 grain and ag retail facilities in the Bushel Network, integrations with John Deere Operations Center and Climate FieldView, rainfall and price alerts, and profitability tracking, sold with a 30-day free trial. Bushel also markets the Bushel Business Account, an interest-bearing account provided by The Bancorp Bank, N.A., with sweep-program FDIC coverage up to $5 million and a Bushel Gold Visa debit card; connecting a Bushel business account gives free access to Bushel Farm. Y Combinator lists FarmLogs' status as acquired and notes co-founder Brad Koch currently leads Bushel's Farm team.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
By January 2017 the company reported that more than one in three U.S. row crop farms used FarmLogs, covering more than 20 percent of U.S. row crop acres and over 60 million acres in total; in December 2014 it reported 15% of U.S. farms of at least 100 acres as customers, whose crop sales exceeded $12 billion annually. A 2019-era interview cited over 50,000 farms using the software regularly. TechCrunch identified Monsanto-owned Climate Corp. and its Climate FieldView application as the company's main competition. The 2014 round was described as one of the largest venture capital investments in a Michigan software company in years.
Company representatives framed independence as the key differentiator: unlike competing products built by large conglomerates such as Monsanto that also sell seed and other inputs, FarmLogs did not sell inputs and said it would advise growers to spend less on seed if that improved their returns. The product also aimed to deliver data science through an easy-to-use app and website without requiring farmers to purchase and install new in-field hardware, relying instead on satellite imagery and data from existing farm equipment.
Technology
Satellite imagery and remote sensing form the technical core: a multi-year history of satellite imagery over U.S. fields, on top of which the company built predictive models to flag developing in-field problems, monitor vegetative conditions, and estimate yield. The platform also ingested precipitation and heat-accumulation data, soil maps and crop history, and machine data from farm equipment made by John Deere, New Holland and Case, delivered through web and mobile (Android and iPhone) applications. The current Bushel version adds integrations with John Deere Operations Center, Climate FieldView, and the Bushel Network for automated grain contract import.
Go-to-market
Direct, self-service distribution via free and freemium mobile apps (Android and iPhone) and a website, supported by free trials on paid tiers. Growth capital from the 2014 and 2017 rounds was directed largely at hiring and at increasing awareness among row-crop farmers. Third-party channels such as agriculture app directories and farm and ranch brokerages also promoted the app to landowners.
U.S. and Canadian row-crop farmers, especially corn and soybean growers, ranging from operations of 100+ acres to large farms; the company also cited ranchers monitoring pasture and forestry and logging professionals as users, and its app was promoted to farm and ranch brokers and agents.
Geography
Headquartered in Ann Arbor, Michigan, with coverage focused primarily on the United States and parts of Canada. Ann Arbor was chosen for proximity to Corn Belt customers (described as within a day's drive) and access to University of Michigan talent. In 2014 the company said customers were located in all 50 U.S. states and 130 countries.
History
Jesse Vollmar and Brad Koch met as students at Unionville-Sebewaing Area High School in Sebewaing, Michigan, and ran a software consultancy called Aedis IT that helped pay their tuition at Saginaw Valley State University, where they graduated in 2011. FarmLogs was founded in 2011 and went through the Y Combinator Winter 2012 batch. Originally founded in Silicon Valley, the company relocated to Ann Arbor, Michigan, occupying a roughly 600-square-foot office above a cafe on Liberty Street with about eight employees before moving to the Kerrytown Market & Shops building. It raised $10 million in December 2014 and a $22 million Series C in January 2017, growing from about 20 employees in 2014 to about 70 in early 2017. The FarmLogs product now operates as Bushel's farm management software (previously branded Bushel Farm), and Y Combinator lists the company's status as acquired; co-founder Brad Koch leads Bushel's Farm team.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
4 people who came through FarmLogs went on to found or lead other companies.
Competitors · 1
by search overlapCompanies competing with FarmLogs for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsSeries C round led by Naspers Ventures, with participation from existing backers; proceeds earmarked for hiring and product development.
$22M source ↗
As part of the Series C, Mike Katz, Naspers Ventures' head of U.S. investments, joined the FarmLogs board of directors.
FarmLogs secured a $10 million investment from Drive Capital, Huron River Ventures, Hyde Park Venture Partners, SV Angel and Sam Altman, planning to double its 20-person staff in the first half of 2015.
$10M source ↗
After initially charging for the service, FarmLogs made its software free, with plans to add optional premium subscription features.
FarmLogs participated in and graduated from the Y Combinator accelerator in the Winter 2012 batch.
The company was founded in Silicon Valley before resettling in Ann Arbor, Michigan, cited for proximity to Corn Belt customers and University of Michigan talent.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- FarmLogsfarmlogs.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FarmLogs do?
- Ann Arbor farm management software for row-crop farmers, now operating as Bushel's farm management product.
- Who founded FarmLogs?
- FarmLogs was founded by Brad Koch, Jesse Vollmar in 2011.
- Who are FarmLogs's investors?
- FarmLogs's investors include Silicon Badia, Y Combinator, Drive Capital, Hyde Park Angels, Hyde Park Venture Partners, SV Angel.
- Who acquired FarmLogs?
- FarmLogs was acquired by Bushel.
- Where is FarmLogs headquartered?
- FarmLogs is headquartered in Ann Arbor, US.