Fundraising Fox테이밍랩
Seoul, KR · 5 known investors
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What-Time is a luxury goods trading platform that buys and sells high-end items through a network of dealers across 7 countries, using real-time market data to optimize selling prices for customers. The service caters to VIP clients in South Korea, offering private consultations and leveraging big data analysis to identify optimal timing and markets for asset sales.
Also known as (주)테이밍랩 · Taming Lab · What-Time · what-time.kr · Whatime · Whattime · 왓타임 · 왓타임 (what-time.kr) · 테이밍랩
Investors · 5
How we know: Kakao Ventures's portfolio page · the VCSheet dataset · research · venturesquare.net · Not right? Tell us
Also in the syndicate · 2
Company profile
researched Aug 2026Whatime (왓타임), operated from Seoul, South Korea, is a commerce service focused on the direct purchase and resale of pre-owned luxury watches. The company positions itself as a direct-buyer rather than a consignment marketplace, acquiring watches from individual sellers and reselling them through a dealer network spanning seven countries, with pricing linked to real-time market quotations across those markets.
The service offers three intake channels for sellers: an in-person private consultation lounge at the company's headquarters in Jongno-gu, Seoul; an on-demand concierge option in which an appraiser travels to a location chosen by the seller; and a contactless courier option allowing sellers to ship items without an in-person visit. Confidentiality of consultations and transaction records is presented as a core element of the service for higher-value clients.
Business model
Whatime buys pre-owned luxury watches outright from sellers and resells them, generating margin on the spread between acquisition and resale prices across its international dealer network [0].
Revenue is derived from the resale of directly purchased luxury watches; the site states monthly revenue of KRW 3 billion [0].
Traction
Publicly stated figures include KRW 3 billion in monthly revenue, an 80% customer repeat rate, and a 70% purchase completion rate [0].
▸Full profile — market position, technology, go-to-market, geography
Market position
Whatime describes itself as the leading direct buyer of luxury watches in its domestic market, benchmarking itself against ten major Seoul-based purchasing firms [0].
The company markets a higher acquisition price than competitors — an average 23% premium over ten major Seoul buyers — a 70% purchase completion rate versus a stated 15% industry average, and an 80% repeat rate among past sellers [0].
Technology
The company links its purchasing to real-time price feeds across seven national markets and states that it applies big-data analysis to identify the timing and country of sale expected to yield the highest spread [0].
Go-to-market
Sellers are acquired through the company's website and inquiry channel, with three transaction paths: a private lounge at the Seoul headquarters, an on-site appraiser visit, and courier-based remote selling [0].
Individual owners of pre-owned luxury watches in South Korea, including higher-value clients served through private consultations and appraiser visits [0].
Geography
Headquartered in Jongno-gu, Seoul, South Korea, with a dealer network covering seven countries [0].
Compiled by commissioned research from 11 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsTaming Lab announced a pre-Series A round with new investors 500 Global and ZD Ventures and existing investor Mashup Ventures. The amount was not disclosed. Proceeds are intended to advance Whattime's B2B trading capability and build a global luxury watch distribution hub.
Press coverage listed by investor Mashup Ventures reported Whattime aiming to become the leading player in the used watch market and targeting the Japanese market.
Taming Lab announced seed investment to enhance the Whattime service and strengthen a trust-based environment for buying used luxury watches, including plans to internalize appraisal and repair capabilities. Amount undisclosed.
The company works with the official consignment appraisal office of Incheon Customs to verify watch transactions and strengthen transparency and reliability of trades.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 11
primary sources listed
- Family 테이밍랩 명품 시계 커머스 '왓타임' 운영사what-time.kr · web
- 테이밍랩, 투자 유치.. "500글로벌-ZD벤처스-매쉬업벤처스 참여"venturesquare.net · web
11 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 테이밍랩 do?
- Whatime is a South Korean luxury watch buying and resale service using a seven-country dealer network and real-time pricing.
- Who are 테이밍랩's investors?
- 테이밍랩's investors include Kakao Ventures, 500 Global, Mashup Ventures.
- Where is 테이밍랩 headquartered?
- 테이밍랩 is headquartered in Seoul, KR.