Facteus
Founded 2010 · 52 employees on LinkedIn · 5 known investors
Find your way into Facteus
528 people in our graph share verified history with the Facteus team — schools, employers, funds. One of them is your warm intro.
Facteus operates a consumer transaction data platform that analyzes billions of daily U.S. purchase transactions to provide insights for Fortune 500 brands, agencies, hedge funds, and consultancies. The company develops decision-grade AI outputs that translate spending signals into actionable recommendations for business strategy.
Also known as Facteus
Founders & leadership
Investors · 5
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$10M disclosed across 1 round · 2022
- $10MraisedMar 2022 · 3 sources
Curql Fund
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Facteus is a consumer transaction data company that transforms real-world credit and debit card purchase records into anonymized, privacy-compliant spending insights. Its panel is assembled from more than 30 sources supplied directly by banks and financial institutions, with data anonymized at the source so that no personally identifiable information is handled downstream. The resulting dataset is modeled and scaled to be statistically representative of the U.S. population across geography, income level and generation, and is positioned as a passively collected alternative to surveys and modeled estimates.
The company markets two product tracks, one aimed at operating businesses and one aimed at investors. Use cases described include competitive benchmarking and market positioning, consumer cohort and loyalty analysis, cross-shopping and share of wallet, customer acquisition, retention and churn measurement, geographic and store-level performance comparison, and campaign, promotion and segment performance measurement. Facteus states that insights are delivered one day after the underlying spending occurs.
As described on its site, the dataset covers more than $1.6 trillion in consumer spending, 180 million-plus active cardholders, over 2.2 million SKUs, 3,000-plus brands and more than 5 million merchants, with over five years of history. Facteus also publishes analyses drawing on its transaction data, including pieces on the Jersey Mike's IPO pricing, the relationship between retail foot traffic and sales at Costco and Dollar General, and consumer response to quick-service restaurant value promotions such as McDonald's $5 Meal Deal.
Business model
Facteus licenses access to its transaction-derived consumer spend datasets and analytics, delivered through dashboards, automated data feeds and a natural-language chat interface, with prospective customers directed to request a demo.
Traction
The website reports coverage of more than $1.6 trillion in consumer spending, over 180 million active cardholders, more than 5 million merchants and 3,000-plus brands, sourced from a panel of over 30 bank and financial institution contributors, with more than five years of history.
Latest developments
Recent published analyses cover the Jersey Mike's IPO, which was priced at $23 per share at roughly an $8 billion valuation, retail foot traffic versus sales trends at Costco and Dollar General, and the effects of quick-service restaurant value promotions two years after McDonald's launched its $5 Meal Deal.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
Operates in the alternative data segment serving both corporate strategy teams and investment research users with card-transaction-based consumer spending panels.
Positions observed, verified card-transaction behavior with next-day delivery against survey-based or modeled indicators, combined with breadth of coverage in cardholders, merchants and SKU-level detail.
Technology
Card transaction records are anonymized at the source by contributing banks and financial institutions, then aggregated, modeled and scaled to be statistically representative of the U.S. population across geographies, income levels and generations. The company emphasizes passive collection of natural spending behavior to limit sampling bias and cites correlation of its series to real-world spending over time.
Go-to-market
Direct sales motion built around demo requests, supported by published research articles on consumer spending and competitive dynamics as well as self-serve dashboards and data feeds for existing customers.
Operating businesses seeking competitive, marketing and store-performance intelligence, and investors and analysts seeking near-real-time consumer spending signals.
Geography
Focused on the United States; the panel is scaled for representativeness of the U.S. population, and the company registers as a data broker under Texas law.
Risks & controversies
Facteus states that the entity maintaining its website qualifies as a data broker under Texas law and is subject to registration with the Texas Secretary of State, reflecting the regulatory obligations attached to handling consumer transaction data.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
Facteus Expands Data Coverage with a Focus on Signal Continuity - A-Teama-teaminsight.com · Aug 2026▸Research sources · 1
primary sources listed
- Facteusfacteus.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Facteus do?
- Facteus converts anonymized US card transaction data into next-day consumer spending insights for businesses and investors.
- Who are Facteus's investors?
- Facteus's investors include Curql Collective, LLC, ID8 Investments, Next Level Ventures, Tribeca Early Stage Partners.
- How much funding has Facteus raised?
- Facteus has disclosed $10M raised across 1 round.