Fundraising FoxSWATCHON
Seoul, KR · 6 known investors
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Swatchon provides an in-stock catalog of fabric colors and materials for apparel manufacturers and designers to verify samples, test print quality, and scale production with transparent quotes from vetted mills.
Also known as SWATCHON
Founders & leadership
Investors · 6
Company profile
researched Aug 2026SWATCHON operates an online fabric sourcing marketplace that aggregates fabrics, trims, and prints from verified supplier partners into a single catalog for apparel designers and manufacturers. The platform states it works with more than 500 suppliers and lists over 20,000 articles, and it offers global logistics support for orders placed through the site.
The service centers on low minimum order quantities, advertised at one yard, and free swatch samples so buyers can verify color, hand feel, and print quality before committing to volume. In-stock catalog colors are positioned to support faster production schedules, and quotes from participating mills and makers are presented as transparent. The site is published in English, Spanish, French, Japanese, and Korean.
Business model
SWATCHON runs a marketplace intermediating between verified fabric mills and makers and apparel buyers, supplying swatch samples, low-minimum wholesale fabric orders, and logistics support for cross-border shipments.
Traction
The company reports more than 500 suppliers and over 20,000 articles available on its marketplace.
▸Full profile — market position, go-to-market, geography
Market position
Combination of an in-stock catalog for prompt schedules, free swatch sampling, one-yard minimum order quantities, and a vetted supplier base with transparent quoting.
Go-to-market
Direct self-service sourcing through the swatchon.com marketplace, with free swatch samples and multilingual site versions used to attract international designers.
Apparel designers, brands, and manufacturers sourcing fabrics, trims, and prints, including small-volume buyers who need one-yard minimums and sample verification before scaling.
Geography
Headquartered in Seoul, South Korea, serving buyers internationally with global logistics support; the website is offered in English, Spanish, French, Japanese, and Korean.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 2
primary sources listed
- FABRICTIME Venture Capitalswatchon.com · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does SWATCHON do?
- SWATCHON is a Seoul-based online marketplace for fabrics, trims, and prints with free swatch samples and 1-yard minimums.
- Who founded SWATCHON?
- SWATCHON was founded by Woosuk Lee, Yonmi Jung.
- Who are SWATCHON's investors?
- SWATCHON's investors include Atinum Investment Co. Ltd., Dunamu & Partners, IMM Investment Japan, Kakao Ventures, Spark Labs Korea Accelerator Fund 4, TBT.
- Where is SWATCHON headquartered?
- SWATCHON is headquartered in Seoul, KR.