Fundraising Fox
EyeLights
Techstars '17Labège, FR · Founded 2016 · 32 employees on LinkedIn · 4 known investors
Find your way into EyeLights
Sign up to see every warm intro you have to EyeLights
- Paths you didn't know you had: your email and LinkedIn already hold routes to the EyeLights team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Eye Lights makes augmented reality head-up display (HUD) products for motorcycle riders and general aviation pilots, including a HUD visor integrated into SHOEI helmets, a universal add-on HUD accessory with GPS, intercom and radar, and HUD glasses for aviation. Its products target riders and pilots seeking heads-up navigation and communication.
Also known as Eyelights · EyeLights SAS
Founders & leadership
EyeLights was founded in 2016 by Romain DUFLOT.
Investors · 4
How we know: Aster Capital's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
Company profile
researched Sep 2026EyeLights (EyeLights SAS) is a French company that develops augmented-reality head-up display (HUD) systems for motorcycle riders and, more recently, general aviation pilots. Its motorcycle line includes an add-on HUD accessory combining GPS guidance, intercom and radar/hazard alerts that is compatible with full-face, modular and open-face helmets, and a helmet with head-up projection integrated directly into the visor, developed with helmet maker SHOEI. The company also sells audio kits and a Bluetooth remote controller, and markets an intercom presented as universal and without connection limits.
In aviation, EyeLights introduced APEX HUD, a set of head-up display glasses for general aviation pilots, developed in a program with aircraft manufacturer AURA AERO and Adventure Pilot; AURA AERO is responsible for the connectivity interface between the glasses and its INTEGRAL aircraft family. Products are sold through the company's own e-commerce storefront, with a current catalogue that includes the Apex HUD, the GT-Air 3 smart helmet, the EyeRide HUD, the Sonix R1 audio kit, a next-generation Bluetooth "Smart Controller" remote, and the PULSE ULTRA available for pre-order.
Business model
EyeLights designs, manufactures and sells head-up display hardware and related accessories, selling finished products directly to consumers through its own online store while also working with helmet and aircraft manufacturers to integrate its display technology into their products.
Revenue comes from hardware sales of head-up displays, smart helmets and accessories at published retail prices (for example €4,369 for the Apex HUD, €499 for the EyeRide HUD, from €1,249 for the GT-Air 3 smart helmet, €399 for the PULSE ULTRA pre-order, €101 for the Sonix R1 audio kit and €100 for the Smart Controller).
Traction
The company reported approximately 31 employees as of August 2026 and estimated annual revenue in the $1M-$10M range. It ships a multi-product catalogue and has secured integration partnerships with SHOEI in motorcycle helmets and AURA AERO and Adventure Pilot in general aviation.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
EyeLights is identified as one of the more heavily funded startups in Labège within the Toulouse ecosystem and is described as a maker of motorcycle guidance systems and driving-assistance tools; its partnerships with SHOEI in helmets and AURA AERO in aviation place it as a supplier of head-up display technology to established manufacturers.
The company presents its visor-integrated projection system built with SHOEI as a first of its kind, and positions its add-on HUD as universal, installing in a few minutes on full-face, modular or open-face helmets. Reported product characteristics include a compact optical module producing a virtual image more than two meters away, audio operation of more than eight hours, compatibility with sun visors, insensitivity to rain and fog, and a weight under 100 grams.
Technology
Compact optical projection modules that display navigation, hazard-zone and traffic information in the rider's field of vision, integrated either as a helmet-mounted accessory, directly into a helmet visor, or into glasses for pilots, combined with GPS, Bluetooth audio/intercom and radar alerting, and, in aviation, a connectivity interface to aircraft avionics.
Go-to-market
Direct-to-consumer online sales through a Shopify-based storefront supported by marketing and engagement tools such as WhatsApp Business, Mailchimp, Mautic, Segment and Hotjar, combined with manufacturer partnerships (SHOEI in motorcycling, AURA AERO and Adventure Pilot in aviation) that embed its display technology in partner products.
Motorcycle riders using full-face, modular or open-face helmets, and general aviation pilots; partner channels include helmet manufacturers and aircraft makers.
Geography
Headquartered in the Toulouse area of Occitanie, France, with employees reported on one continent (Europe). The e-commerce site operates in French and English and lists shipping destinations across Europe and further afield.
History
Founded in 2016 and based in the Toulouse area of Occitanie, France, EyeLights developed a universal motorcycle helmet head-up display before broadening into helmet-integrated systems and aviation products. In November 2025 Shoei announced a partnership with the company to bring its display technology to riders, and a co-developed helmet was covered by the press in September 2026. In July 2026 the company introduced the APEX HUD glasses for general aviation at EAA AirVenture Oshkosh, together with AURA AERO and Adventure Pilot.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsPress coverage reported a helmet developed through a collaboration between Shoei and EyeLights, alongside a one-off concept based on the Triumph Rocket.
EyeLights, AURA AERO and Adventure Pilot introduced APEX HUD, head-up display glasses developed for general aviation pilots.
As the aircraft manufacturer partner in the program, AURA AERO works with EyeLights on the connectivity interface between the APEX HUD glasses and the INTEGRAL aircraft family.
Shoei Co., Ltd announced a partnership with France-based EyeLights to bring head-up display technology to motorcycle riders.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- EyeLightseye-lights.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does EyeLights do?
- French maker of augmented-reality head-up displays for motorcycle helmets and general aviation pilots.
- Who founded EyeLights?
- EyeLights was founded by Romain DUFLOT in 2016.
- Who are EyeLights's investors?
- EyeLights's investors include Aster Capital, Techstars, Breega, Shift4Good.
- Where is EyeLights headquartered?
- EyeLights is headquartered in Labège, FR.