Explo

Explo is an embedded analytics company whose platform lets software providers add customer-facing dashboards, reporting and data-sharing features into their own applications. Its products include white-labeled Dashboards (including editable dashboards that end users can modify within guardrails set by the vendor), a Report Builder providing self-service analytics where users create their own tables and charts, Explo AI (an AI/CoPilot experience where end users generate reports, visualizations and insights from natural-language prompts), Host (white-labeled dashboard portals), Email (cadenced and one-off analytics emails), and Data Share (custom, scheduled data exports delivered to each customer).

Implementation follows four steps: connecting an existing relational database or warehouse directly without replicating data or building new data models, building interfaces from components such as tables, charts, KPIs, filters, switches and share buttons in a low-code environment, styling those components (fonts, borders, shadows) to match the host application, and embedding or distributing the output via embeds, email, share links or white-labeled portals. The company positions the platform as covering both startups and enterprise organizations, citing SOC 2 Type 2 compliance, HIPAA certification, dedicated hosting and region-specific stacks. Explo also offers a free tier for internal business intelligence with unlimited users and usage.

Explo was founded in 2019, participated in Y Combinator's Winter 2020 batch (primary partner Gustaf Alstromer) and is based in New York City. In October 2025, Omni announced the acquisition of Explo, under which Explo became a wholly owned subsidiary while its platform continued to operate for a 12-month transition period.

Business model

Explo sells its embedded analytics platform to software companies that integrate it into their own products, with a free tier offered for internal BI use featuring unlimited users and usage. The site directs prospects to self-serve sign-up, trial requests and demos.

Sources indicate a software subscription approach with a free tier for internal BI; specific pricing terms are not stated in the available sources.

Traction

Y Combinator lists Explo with a team size of 24 and active status. The company states it powers analytics for organizations ranging from YC startups to Fortune 500 companies. No revenue or customer-count figures are disclosed in the sources.

Latest developments

On October 22, 2025, Omni announced the acquisition of Explo. Omni's CEO and co-founder Colin Zima described Explo as having built a product customers love in a crowded market; Explo CEO and co-founder Gary Lin said Omni was the right long-term home for Explo. Explo operates as a wholly owned subsidiary, with its platform continuing to run for 12 months while customers migrate. Explo's website carries an "Explo is joining Omni!" notice.