eWibe

eWibe operates a digital marketplace where enthusiasts, collectors and investors buy and trade fine and collectible wines in a real-time, order-driven market. Users browse a catalogue described as over 14,000 bottles from producers in regions including Burgundy, Bordeaux, Champagne, Tuscany and Piedmont, and can either buy at the lowest available ask or place a bid specifying amount and validity; sellers can hit the highest bid or post an ask. eWibe itself intermediates the matching of buyers and sellers and handles the transaction and logistics.

Bottles are sourced only from verified suppliers such as producers and large wine merchants. Purchased wines become the customer's property immediately and are held in eWibe's own warehouse under controlled conditions, insured for 100% of their value, with a unique identification code giving users visibility over bottle movements; delivery can be requested instead of continued storage. Alongside the market, eWibe provides proprietary price data and indices generated by its algorithm, market analysis, a Personal Wine Advisory service staffed by in-house experts, an AI-based Virtual Wine Advisor for portfolio construction, a blog, newsletter, tastings and webinars, a mobile app, and a premium subscription called eWibe Black.

Founding story

During the COVID-19 period, Edoardo Maria Lamacchia identified the absence of a technology-driven solution for investing in and trading fine wine. Drawing on his family's trading background, he and his team built the initial product lean — roughly six months at zero budget, relying on personal networks — keeping the same structural model the company uses today. Lamacchia describes himself as an avid wine enthusiast and eWibe's first user [6].

Business model

B2C marketplace: eWibe intermediates purchases and sales of fine wine bottles between users, taking responsibility for trading execution, custody and logistics, and layers advisory and data services on top [2][5]. Caplight characterises the model as B2C with marketplace commission, usage-based SaaS and subscription SaaS components [5].

Revenue is associated with investment/transaction fees on the marketplace and a premium subscription tier, eWibe Black; Caplight categorises monetisation as marketplace commission, usage-based and subscription SaaS [0][5].

Traction

The website reports 18,000 users on the platform, 13,000 bottles available and 8 million in market offer value; the how-it-works page cites over 14,000 bottles listed [0][2]. A December 2024 founder interview described a community of around 15,000 [6]. Caplight recorded the addition of Wall Street Italia as a customer in February 2025 and lists an employee range of 10 [5].

Latest developments

eWibe Black, described as an all-in-one premium subscription, was announced in an April 2025 company blog post and is promoted across the site; the blog continued publishing market content into October 2025 [0]. Caplight logged Wall Street Italia as a customer in February 2025 and records participation in a Techstars accelerator program with a most recent funding event dated December 2024 [5].