Everyme
DefunctYC S11Mountain View, US Β· Founded 2011 Β· 2 employees Β· 14 known investors
Everyme provides a private social network where users share content with selected groups called Circles, which pull from their existing contacts and display posts in a private feed.
Also known as Origami
Founders & leadershipΒ· Y Combinator alumni (S11)
Everyme was founded in 2011 by Oliver Cameron and Vibhu Norby.
Investors Β· 14
Also in the syndicate Β· 6
Company profile
researched Aug 2026Everyme was founded by Oliver Cameron and Vibhu Norby (a former Myspace lead developer) and went through Y Combinator's Summer 2011 batch. It launched in November 2011 as an "intelligent social address book" iPhone app that pulled together a user's phone contacts with data from Facebook, Twitter, Instagram and LinkedIn, aiming to fix what Cameron called an address book experience with "little to no innovation." The company raised a $1.5 million seed round announced October 18, 2011, with a notably star-studded investor list for a seed-stage company: Andreessen Horowitz, Greylock, Michael Arrington's CrunchFund, Chinese internet giant Tencent, SV Angel, and angels Dave Morin, Joshua Schachter and Vivi Nevo.
By early-to-mid 2012 the product pivoted from address-book utility to a private group photo- and message-sharing app organized around user-created "Circles," positioned as an alternative to broadcasting content on open networks like Facebook. Android and Instagram-import support were added in May 2012. On August 31, 2012, Everyme announced a $2.15 million Series A led by Tencent, with the earlier seed investors (a16z, Greylock, CrunchFund, SV Angel, and the angel investors) participating again, bringing total disclosed funding to roughly $3.65 million. At the time the seven-person Mountain View team said a large share of actual usage on Everyme was coming from families sharing photos and updates.
Recognizing that family use case as the strongest signal, the team began building a dedicated, paid family-sharing side project in August 2012, first previewed publicly in September 2012 under the name Origami. Origami entered private beta in February 2013 and launched publicly on June 21, 2013, offering families a custom private domain (e.g. "JonesFamily.com"), photo/video/story sharing, and a $5/month or $50/year subscription β a deliberate move away from an ad- or free-usage model. Around this time the parent company itself was rebranded from Everyme to Origami Labs, with Vibhu Norby as CEO; Oliver Cameron's tenure at the company (per Crunchbase) ended around January 2013, and he went on to join Udacity later that year.
Business model
Freemium consumer mobile/web app; later product (Origami) shifted to a paid subscription model ($5/month or $50/year)
Free app initially (ad/monetization model unclear); Origami charged $5/mo or $50/yr subscription after a 30-day free trial
βΈFull profile β profile (continued), go-to-market, ownership
Profile (continued)
Origami Labs then acquired a smaller, YC-backed competitor, FamilyLeaf (roughly 7,500 registered families, ~$167K raised from YC plus 500 Startups and others), in a deal announced July 1, 2013, to consolidate the fragmented family-sharing space. Despite the pivot and the acquisition, the venture-scale, subscription-funded model proved difficult: Norby later said the $5/month price point "wasn't well-suited to a venture-backed company," making further fundraising hard. Several weeks before the company was sold, the Origami Labs engineering/design team was acqui-hired by Nest Labs (roughly September 2013), with Norby and colleagues moving into product and engineering roles there. On November 6, 2013, the Origami product and remaining assets β by then still commonly referred to by press as "Everyme" given it had raised $3.65-3.66 million as Everyme without ever really taking off β were acquired by eFamily.com, a small bootstrapped, Indiana-based family-tree/family-website company (founded 2006), in an all-cash deal with undisclosed terms; the Origami service continued to operate under eFamily rather than being shut down outright at that moment.
Today the original company is defunct: everyme.com now resolves to a GoDaddy "domain for sale" parking page, and origami.com has since been repurposed by an unrelated business, confirming no continuation of the original product or brand. Both co-founders went on to other ventures β Oliver Cameron later co-founded self-driving car company Voyage (2017-2021), worked as VP of Product at Cruise, and by 2023 was CEO of a new company, Odyssey; Vibhu Norby went on to found retail-tech company b8ta (2015) and later Drip Labs.
Go-to-market
Consumers wanting private group communication; later specifically families/parents wanting private photo and memory sharing
Ownership
defunct
Compiled by commissioned research from 12 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 10
launches, deals, and filingsAs of this research, everyme.com redirects to a GoDaddy 'domain for sale' page and origami.com has been repurposed by an unrelated business, confirming the original product and brand are fully defunct.
Origami Labs (formerly Everyme) is acquired by bootstrapped, Indiana-based eFamily.com in an all-cash deal with undisclosed terms; the Origami service continues under eFamily rather than shutting down immediately, but the independent venture-backed company ceases to exist.
Several weeks before the eFamily sale, most of the six-person Origami Labs team (including CEO Vibhu Norby) is acqui-hired into engineering and design roles at Nest Labs.
Origami Labs acquires competing private family social network FamilyLeaf, offering migration tools and subdomain access to its users.
Origami launches publicly with custom family domains and a $5/mo or $50/yr subscription; the parent company is now referred to as Origami Labs (formerly Everyme).
Everyme reveals Origami, a paid, family-focused private-sharing spin-off product, seeking beta testers.
Everyme raises a $2.15M Series A led by Tencent, with existing seed investors participating, bringing total funding to roughly $3.65M.
Everyme's iPhone app relaunches around private group ('Circles') photo sharing rather than pure address-book/contact management.
Everyme announces a $1.5M seed round from Andreessen Horowitz, Greylock, CrunchFund, Tencent, SV Angel and angels ahead of its November 2011 iPhone app launch.
Oliver Cameron and Vibhu Norby found Everyme and go through the Y Combinator Summer 2011 batch.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
Frequently asked questions
- What does Everyme do?
- An intelligent, social address book (later: a private home for you and those closest to you)
- Who founded Everyme?
- Everyme was founded by Oliver Cameron, Vibhu Norby in 2011.
- Who are Everyme's investors?
- Everyme's investors include Vivi Nevo, Y Combinator, Acequia Capital (AceCap), Andreessen Horowitz, CrunchFund, Greylock Partners, Slow Ventures, SV Angel.
- Where is Everyme headquartered?
- Everyme is headquartered in Mountain View, US.