Ethique was founded by Brianne West.

Who are Ethique's investors?

Ethique's investors include Icehouse Ventures.

Where is Ethique headquartered?

Ethique is headquartered in Auckland, NZ.

Ethique

Auckland, NZ · 1 known investors

Find your way into Ethique

130 people in our graph share verified history with the Ethique team — schools, employers, funds. One of them is your warm intro.

Jono Manickamunlockedknows Brianne West · together at University of Canterbury (overlapped)

×4knows the team · via Obama Foundation

knows the team · via SheEO™

×6knows the team · via University of Canterbury

Ethique is a company that sells gift cards and consumer products, with a focus on responsive customer service.

Circular Economy Consumer Direct to Consumer Wellness & Fitness

Founders & leadership

Brianne West inFounder (Acquired)2012–2023Brianne West founded Ethique in 2012, a beauty brand that scaled to over 8,000 retailers across 22 countries before she stepped away as CEO in 2023; she has since founded Incredibrands to develop consumer products with reduced plastic and waste, and is pursuing postgraduate research in microbiology with interests in conservation and wildlife disease.

Investors · 1

Icehouse VenturesAuckland · $120K – $2.4M

Frequently asked questions

What does Ethique do?: Ethique is a company that sells gift cards and consumer products, with a focus on responsive customer service.
Who founded Ethique?: Ethique was founded by Brianne West.
Who are Ethique's investors?: Ethique's investors include Icehouse Ventures.
Where is Ethique headquartered?: Ethique is headquartered in Auckland, NZ.