Fundraising Fox
Equipment Connect
Techstars '20London, GB · Founded 2018 · 5 employees on LinkedIn · 1 known investors
Find your way into Equipment Connect
Each arrow is one introduction. Sign up to fill in the first one.
Ask Sarah Bogossian to introduce you to Eamonn McMahon
You →Sarah · together at Anglo Irish Bank →Eamonn
Sign up to find every way you can get introduced to Equipment Connect
- Your email: who you already know at Equipment Connect, and who your contacts know
- 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Equipment Connect team
- Your LinkedIn: the connections who can make the intro for you
We rank every route by how warm it is, so you raise on warm intros instead of cold emails.
Equipal operates a digital marketplace connecting equipment vendors, businesses, and institutional funders to facilitate equipment leasing and asset finance. The platform streamlines financing for commercial assets including vehicles, machinery, and industrial equipment through automated digital processes.
Also known as equipal · Equipal
Founders & leadership
Equipment Connect was founded in 2018 by Eamonn McMahon.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Equipment Connect, trading as equipal, operates an online asset finance platform for UK businesses seeking to fund equipment and other commercial assets. Customers register on the web application, verify their identity, add suppliers, review or structure an equipment package, and request finance on chosen terms. Finance documents are generated automatically for review and electronic signature in the app, and funds are paid out to the supplier via Faster Payments, which the company says can allow same-day delivery. The platform advertises rates starting from 4.5% flat / 8.75% APR on facilities of up to GBP 500,000, with approval and payment possible within hours.
The service is presented in two tracks: a customer track for businesses financing assets, and a vendor track in which equipment sellers embed an automated finance option into their sales process. Alongside origination, equipal provides a dashboard for tracking financed equipment, outstanding finance balances, maintenance scheduling and insurance review. Target sectors named on the site include engineering and manufacturing, construction and demolition, recycling and waste management, leisure and equestrian, commercial printing and packaging, and transport and logistics.
Business model
The platform intermediates equipment finance between business borrowers and funding, originating deals digitally and paying suppliers directly; it also offers a vendor programme in which equipment sellers introduce clients to the platform and receive rewards, resources and relationship-building support.
Traction
The website features a customer testimonial from Matt Batchelor of Instrument Industries describing being funded in three hours.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions on speed and transparency relative to traditional asset finance: clear pricing and terms, in-app document signing, live progress updates without follow-up chasing, and approval and pay-out within hours, with one customer citing funding in three hours.
Technology
A web application that automates the asset finance workflow end to end: 30-second registration, identity verification, supplier selection, deal structuring, automatic generation of finance documents with embedded in-app signing, live status updates, Faster Payments disbursement to suppliers, and a dashboard covering equipment, outstanding finance, maintenance scheduling and insurance.
Go-to-market
Direct online self-service sign-up for finance customers, combined with a vendor channel in which registered equipment suppliers offer embedded finance to their own buyers; prospective vendors can book a consultation through the website.
UK company directors and small and mid-sized businesses financing commercial equipment, and equipment vendors wanting to offer finance at point of sale, across engineering and manufacturing, construction and demolition, recycling and waste management, leisure and equestrian, commercial printing and packaging, and transport and logistics.
Geography
United Kingdom; pricing is quoted in pounds sterling and disbursement uses the UK Faster Payments scheme.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Equipment Connect.
▸Research sources · 4
primary sources listed
- Equipment Connectequipal.co · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Equipment Connect do?
- UK digital asset finance platform letting businesses and equipment vendors arrange and complete equipment funding online.
- Who founded Equipment Connect?
- Equipment Connect was founded by Eamonn McMahon in 2018.
- Who are Equipment Connect's investors?
- Equipment Connect's investors include Techstars.
- Where is Equipment Connect headquartered?
- Equipment Connect is headquartered in London, GB.