Enuma
12 known investors
Enuma, based in South Korea, makes game-based learning software for young children. Its products cover math for preschool through second grade and combine mini-games, books, videos, and quizzes with an open library that children can explore at their own pace, with the aim of supporting independent learning.
Also known as Enuma, Inc. · Locomotive Labs, Inc.
Founders & leadership
Investors · 12
Also in the syndicate · 6
Company profile
researched Aug 2026Enuma is an education technology company that develops game-based, self-directed learning applications for young children, designed so that children can acquire foundational math and literacy skills without adult support. Its products emphasize measurable learning outcomes, accessible design based on Universal Design for Learning (UDL), and inclusion of children who have learning differences or who find learning more difficult. The company name is derived from "enumerate", referring to naming things one by one.
The product line includes Todo Math (launched 2013, with Todo English added in 2020 and Todo Korean in 2021), Todo Geulbang / Enuma Geulbang for Korean literacy among children from multicultural families, Todo One, a tablet-based comprehensive program launched in Korea in 2023, and Kitkit School, an app for out-of-school children in developing countries. Building on Kitkit School, Enuma created Enuma School, a school-oriented learning app localized to the language and culture of target regions and usable both online and offline, covering language, math, English and digital skills.
The company was founded in Berkeley, California in 2012 as Locomotive Labs, Inc. and renamed Enuma, Inc. in 2015. It is headquartered in Berkeley with offices opened in China (2015), Korea (2018), and Japan and Indonesia (2021); as of 2023 it reported more than 120 Korean- and English-speaking employees across California, Seoul, Tokyo, Beijing and Jakarta.
Founding story
Enuma was co-founded by Sooinn Lee, a former game designer who serves as CEO, and Gunho Lee, a former technical director at NCSOFT with a PhD in computer science from UC Berkeley, who serves as Chief Engineer. They set out to build digital products that let children learn on their own through fun and repeated experiences of success, motivated by the belief that such an approach would be particularly helpful to children who traditionally struggle to learn or have learning differences. The company was founded in Berkeley, California in 2012 under the name Locomotive Labs, Inc.
Business model
Enuma sells and distributes consumer learning apps for children through mobile app stores and, in Korea, a tablet-based program (Todo One). In parallel it pursues institutional and development-sector work: supplying Enuma School and Kitkit School to schools, governments, NGOs and corporate programs in developing countries, and working with partners on funded content-creation projects, product purchases for schools and educational communities, and research using its data.
Revenue comes from consumer app products such as Todo Math, Todo English, Todo Korean and Todo One, with the company reporting rapid revenue growth for Todo English after its 2020 Korean launch, alongside sales of its school products and partner- and donor-funded deployments.
Traction
Todo Math has recorded over 8 million downloads worldwide since launch, with a further 10 million new downloads reported in 2022. Deployments include 238 public schools in Indonesia under the KOICA IBS program, beta testing with 600 children in Lampung and Medan, pilots in eight elementary schools in Kuala Lumpur, Sarawak and Sabah in Malaysia with plans for 15 more schools, 300 learners in the Rohingya camp in Cox's Bazar, Bangladesh, 300 struggling learners at Twiga Primary School in Dar es Salaam, Tanzania, and 1,000 underperforming primary students in Metro Cebu in the Philippines, later expanded to Himamaylan City. Field studies in Indonesian and Malaysian schools reported learning gains, and Todo Geulbang was provided to more than 4,000 children through a corporate CSR program in 2020.
Latest developments
In 2023 Enuma launched Todo One, a comprehensive tablet-based program, in Korea, and reported more than 120 employees across five offices. Enuma Indonesia was selected as a development cooperation partner by Indonesia's Ministry of Education and Culture and is serving 238 public schools under the KOICA IBS program, while the Malaysian program is expanding through cooperation with state and local education offices and local companies. CEO Sooinn Lee presented at Korea's World Expo bid presentation at the BIE General Assembly in Paris in June 2023.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Enuma is known for Todo Math and as a co-winner of the $5 million Global Learning XPRIZE, whose randomized controlled trial run by UNESCO and RTI over 15 months found its Kitkit School entry achieved the highest learning outcomes and usage frequency among entrants. Its apps have ranked number one in App Store education categories in Korea and Japan and received Parents' Choice Gold Awards, a Google Play Best Family App award, a SIIA CODiE Award finalist placement, the 2020 Innovation for the SDGs Competition, and recognition as Solution of the Year at the 2020 UN Science, Technology and Innovation Forum.
The company positions accessibility and inclusivity as its distinguishing characteristic: its apps are designed for all children, including those who find learning more challenging or have learning differences, to learn together, and they do not assume prior access to formal education. Third-party validation from the Global Learning XPRIZE randomized controlled trial, which showed out-of-school illiterate children learning basic reading, writing and math from tablet software alone, supports its claim of measurable learning outcomes.
Technology
Enuma's software combines game-based learning activities, worksheets, books, videos and quizzes into self-directed curricula for foundational literacy and numeracy, delivered on tablets and mobile devices. Products are localized to the language, culture and learning styles of target regions, are designed to work offline as well as online in school deployments, apply Universal Design for Learning principles for accessibility, and use chatbots to share learner progress reports with parents in Todo English.
Go-to-market
Consumer apps are distributed through the App Store and Google Play, where Enuma titles have ranked first in education categories in Korea and Japan and won Google Play Korea app awards. Institutional adoption runs through partnerships with governments and development organizations, including KOICA, The HEAD Foundation, Telekom Malaysia, Teach For Malaysia, Tun Fuad Foundation, Daya Diri Foundation, the International Rescue Committee, Imagine Worldwide, Camara Education Tanzania, Philippines Business for Education and Accenture Philippines, and through selection as a development cooperation partner (Mitra Pembangunan) by Indonesia's Ministry of Education and Culture.
Children in preschool through early primary grades and their parents, including children with learning differences; schools, education ministries and local education offices in developing countries; and NGOs, foundations, aid agencies and corporations running educational programs for disadvantaged and out-of-school children.
Geography
Headquartered in Berkeley, California, with offices in Seoul, Tokyo, Beijing and Jakarta. Consumer products are sold in Korea, Japan and China among other markets, and school and NGO programs operate in Indonesia, Malaysia, Bangladesh, Tanzania and the Philippines, with a KOICA free-distribution campaign reaching 55 countries.
History
Founded in 2012 in Berkeley, California as Locomotive Labs, Inc., the company launched Todo Math in 2013, which ranked first in the Kids and Education categories on the App Store in more than 20 countries. It won a Parents' Choice Gold Award and opened Enuma China in 2015, the year it changed its name to Enuma, Inc. In 2016 Todo Math was named Best Family App of the Year by Google Play Korea, and in 2018 the company opened its Korea office and won a second Parents' Choice Gold Award. In 2019 Kitkit School was named a co-winner of the Global Learning XPRIZE. In 2020 Enuma launched Todo English in Korea, China and Japan, was named Solution of the Year at the UN Science, Technology and Innovation Forum, distributed Todo Geulbang to over 4,000 children through a corporate CSR program, and partnered with KOICA on a free Kitkit School distribution campaign covering 55 countries and 357 participating organizations. In 2021 it launched Todo Korean, opened Enuma Japan and Enuma Indonesia, and launched Sekolah Enuma Indonesia; in 2022 Todo Math recorded 10 million new downloads and Sekolah Enuma Malaysia launched; in 2023 the company launched Todo One in Korea.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 15
launches, deals, and filingsEnuma launched Todo One, a comprehensive tablet-based program, in Korea.
Pilot projects were implemented in eight elementary schools in Kuala Lumpur, Sarawak and Sabah in cooperation with Telekom Malaysia and Teach For Malaysia.
Enuma Indonesia was selected as a development cooperation partner (Mitra Pembangunan) by Indonesia's Ministry of Education and Culture and as a partner for the KOICA IBS digital education expansion program serving 238 public schools.
Philippines Business for Education, with Accenture Philippines, launched a Kitkit School project for 1,000 underperforming primary grade students in Metro Cebu, later expanded to Himamaylan City using Enuma School Global.
Enuma opened subsidiaries in Japan and Indonesia and launched Sekolah Enuma Indonesia.
Enuma announced the close of a $9 million Series B round led by YellowDog director Hyunjoo Je, bringing cumulative investment past $18 million.
$9M source ↗
Enuma partnered with KOICA to distribute Kitkit School free as a COVID-19 response, reaching 55 countries and 357 participating organizations.
Todo English combines game-based activities, worksheets and videos and shares progress reports with parents through chatbots.
Enuma's Kitkit School was named a co-winner of the five-year Global Learning XPRIZE, whose $5 million grand prize was funded by Elon Musk; a 15-month randomized controlled trial by UNESCO and RTI found the app achieved the highest learning outcomes and usage frequency.
$5M source ↗
The company opened Enuma China and changed its name from Locomotive Labs, Inc. to Enuma, Inc.
Todo Math launched and ranked first in the Kids and Education categories on the App Store in more than 20 countries.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 4
primary sources listed
- Enuma : Globalenuma.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Enuma do?
- Enuma builds game-based, self-directed learning apps such as Todo Math and Kitkit School for early literacy and numeracy.
- Who founded Enuma?
- Enuma was founded by Sooinn Lee.
- Who are Enuma's investors?
- Enuma's investors include 500 Global, K3 Ventures, K9 Ventures, LG Technology Ventures, Samsung Next, Kakao Ventures.