Ender

Ender operates PlayScape, a consumer platform offering recurring small-group online activities for children. Each activity meets weekly over Zoom with the same small group of participants and an adult host, who introduces the group and gets everyone into the session. Activity categories include video games (for example Roblox and Minecraft clubs), hobbies (digital art, audio editing with Soundtrap), and education (a STEM explorers club and a junior lawyers club). Listings are browsable by game, age band and time slot, with age ranges spanning roughly 7 to 16 years.

Hosts are presented as background-checked adults with experience working with children, including former teachers, coaches and game enthusiasts, and are responsible for moderating the session and keeping the group environment safe. Sign-in and activity/club pages are served from a separate web application at app.joinender.com. The site positions the product for parents as structured, supervised screen time that also builds social skills and friendships through consistent weekly groups.

Business model

Direct-to-consumer subscription-style access sold per activity: families pay a weekly price for a child's place in a recurring small-group session, with the first session described as risk-free. Sessions are delivered by hosts recruited and vetted by the company.

Weekly per-activity fees paid by parents, listed at $20 to $35 per week depending on the activity, with some activities offering multiple time slots and a lowest published price of $20 per week.

Traction

Published activity listings show enrolled cohorts, including 12 members in a Roblox club and 17 members in an advanced Minecraft SMP activity, while four other listed activities (digital art, STEM explorers, junior lawyers, Soundtrap audio editing) are shown as waitlisted. Parent testimonials are published on the site.