End Game
6 known investors
ENDGAME is a game development studio that creates immersive gaming experiences using technology-first approaches, including AI-driven content generation and optimized development pipelines. The company serves global gaming audiences and operates studios across multiple international markets.
Also known as End Game Interactive · end.gg · ENDGAME
Investors · 6
Also in the syndicate · 3
Company profile
researched Aug 2026End Game Interactive (ENDGAME, end.gg) is a US-based game developer building cross-platform, real-time multiplayer games for web and mobile. Its published portfolio includes Zombs Royale, a browser and mobile battle royale title, plus the web games Betrayal, Fishington and BOPZ.io, and the mobile titles Super Squad (multiplayer co-op) and Match City Puzzle. Earlier browser titles included Zombs.io and Spinz.io.
The company began by building third-party companion websites and apps for existing games, including PokeVision, a tool for locating Pokemon in Pokemon GO. Inspired by the success of simple browser-based multiplayer games such as Slither.io, the founders shifted to making their own games, releasing Zombs.io, Spinz.io and then Zombs Royale in early 2018. Following the 2020 seed round, the company said it would use the capital to fund repeated attempts at cross-platform multiplayer games, including Fate Arena, an auto-battler in the auto chess genre planned for PC, mobile and other platforms with a 3D, higher-fidelity art style than its earlier 2D work.
Founding story
End Game Interactive was founded by Yang C. Liu (CEO) and Luke Zbihlyj. The pair initially built third-party websites and apps tied to existing games, most notably PokeVision, a site for finding Pokemon in Pokemon GO. Observing the popularity of simple browser-based multiplayer games such as Slither.io, they moved into original game development, shipping Zombs.io, Spinz.io and then Zombs Royale, which was built in under four weeks and launched in early 2018.
Traction
Company titles have collectively attracted more than 160 million players, with a peak of one million players in a single day and around one million daily active users at peak, plus a Discord community of about 400,000 members. Zombs Royale was among the ten most Googled games in the United States in 2018.
Latest developments
The company's site lists an expanded portfolio spanning web games (Betrayal, Fishington, BOPZ.io, Zombs Royale) and mobile titles (Super Squad, Match City Puzzle, Zombs Royale).
▸Full profile — market position, technology, go-to-market, history
Market position
A small, self-described lean developer competing in a market described by its lead investor as traditionally dominated by larger incumbents, differentiated by rapid experimentation and quick shipping of accessible multiplayer titles.
The team emphasizes rapid experimentation and small starting scopes that can scale, rather than large content-heavy productions, allowing frequent attempts at new cross-platform multiplayer concepts. Investors including Makers Fund and Supercell publicly cited the team's speed and lean operations.
Technology
The company develops real-time multiplayer games that run in the browser and on mobile, designed to scale from launch. Early titles used simple 2D art created in-house; Fate Arena was planned with a 3D, high-fidelity art style and cross-platform releases on PC and mobile.
Go-to-market
Titles are distributed directly through the web and mobile app platforms, with community engagement centered on a Discord server of roughly 400,000 members. Growth to date has come largely from organic discovery of browser-based titles, as reflected in Zombs Royale's ranking among the most Googled games of 2018.
Consumer players of free-to-access browser and mobile multiplayer games, including battle royale, auto-battler, social and puzzle audiences.
History
After starting with companion apps for other games, the company found traction in 2017 with real-time multiplayer titles. Zombs Royale launched in early 2018 and became one of the most Googled games in the United States that year; the team spent most of 2018 maintaining and scaling it, and 2019 building out the team and its next title, Fate Arena. In February 2020 the company announced a $3 million seed round led by Makers Fund. Its current site lists six titles across web and mobile: Super Squad, Match City Puzzle, Betrayal, Fishington, BOPZ.io and Zombs Royale.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with End Game for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsThe seed round was led by Makers Fund with participation from Supercell, Unity founder and CEO David Helgason, Twitch co-founder/COO Kevin Lin, Twitch VP Hubert Thieblot, Danny Epstien and Alexandre Cohen of Main Street Advisors, and Scooter Braun. Proceeds were earmarked for developing cross-platform multiplayer games, including the auto-battler Fate Arena.
$3M source ↗
The browser and mobile battle royale title, supporting up to 100 players per map, launched in early 2018 and became one of the most Googled games in the United States that year.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- ENDGAME — Our Gamesend.gg · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does End Game do?
- End Game Interactive is a US game developer behind browser and mobile multiplayer titles including Zombs Royale.
- Who are End Game's investors?
- End Game's investors include 1confirmation, Andreessen Horowitz, Makers Fund.