Fundraising Fox

Emm

52 employees on LinkedIn · 9 known investors

Emm develops a medical-grade silicone menstrual cup embedded with ultra-thin sensors that tracks cycle metrics such as flow, duration, and frequency to give users personalised insights into their menstrual health. The biowearable turns cycle data into clinical-level insights to help detect and understand reproductive health conditions like endometriosis.

Also known as Emm

Founders & leadership

JBJenny Button
Jenny ButtoninFounder

Investors · 9

Also in the syndicate · 3

BlueLion GlobalLabcorp Venture FundTiny VC

Funding

SEC filings, press & company announcements

$9M disclosed across 1 round · 2025

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Emm develops a smart menstrual cup that it describes as the world's first, combining a medical-grade silicone cup with integrated biosensors and a companion mobile app. The sensors automatically track menstrual flow throughout the day and monitor how full the cup is, producing metrics including daily flow rate, total flow volume, cup capacity/usage rate, and period and cycle length and frequency. The stated aim is to give users a measurable baseline for their reproductive health rather than relying on calendar-based logging, so that one-off or longer-term changes in flow and cycle patterns can be identified over months or years.

The product consists of the cup and a charging case. The cup uses low-energy wireless connectivity that is inactive while the cup is in use inside the body; data is transferred to the Emm app only when the cup is outside the body and synced with the charging case. The cup can distinguish whether it is in use, outside the body, or stored in the case. It is positioned for up to 12 hours of wear depending on flow, with a capacity described as equivalent to four regular tampons, a soft ergonomic construction, a flexible grippy stem for removal, and cleaning by rinsing with warm water and mild soap before reinsertion or drying and storage in the case.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

In the news

Research sources · 1

primary sources listed
  • Emmemm.co · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Emm do?
Emm makes a smart menstrual cup with integrated biosensors that automatically tracks flow volume and cycle data.
Who founded Emm?
Emm was founded by Jenny Button.
Who are Emm's investors?
Emm's investors include Blue Lion Global, Lunar Ventures, Sie Ventures, Start Codon, Wormhole Capital, Alumni Ventures.
How much funding has Emm raised?
Emm has disclosed $9M raised across 1 round.