Embroker
Founded 2015 · 104 employees on LinkedIn · 13 known investors
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Embroker is a digital-first business insurance provider that lets companies compare, purchase, and manage commercial insurance policies online, combining an insurance platform with expert broker support. It offers industry-specific coverage for businesses such as tech startups and law firms across the United States.
Founders & leadership
Embroker was founded in 2015 by Matt Miller and Yotam Shacham.
Investors · 13
Company profile
researched Aug 2026Embroker operates an online business insurance platform that lets companies obtain quotes, purchase policies, and manage coverage digitally, combining the platform with support from human brokers. The company describes itself as a digital-first business insurance provider founded in 2015 to address inefficiencies in the commercial insurance process, and positions its model as a hybrid of technology-driven quoting and personalized broker guidance.
The company packages coverage by industry vertical, including funded startups, law firms, technology companies, venture capital and private equity firms, financial services businesses such as accountants and bookkeepers, real estate agents and brokers, and consultants. Individual coverage lines offered include business owners policies, commercial crime, cyber insurance, directors and officers, employment practices liability, general liability, lawyers professional liability, professional liability, and technology errors and omissions/cyber. Its industry-specific application is intended to produce quotes for key coverages from a single submission.
In addition to its direct offering, Embroker distributes through brokers via Embroker Access, launched in 2020, which gives brokers access to its platform, products, quoting and tools.
Founding story
Embroker was founded in 2015 by Matt Miller with the aim of addressing inefficiencies in the business insurance market.
Business model
Embroker sells commercial insurance policies to businesses through its own digital platform, supported by broker expertise. Since a 2017 partnership with Munich Re it has built its own insurance products that can be purchased fully online, and it also distributes through third-party brokers via the Embroker Access platform launched in 2020.
Traction
The company reports more than 16,000 policies secured, more than 9,500 businesses protected, ten years serving customers, and a 4.5-star AdvisorSmith rating.
Latest developments
In January 2024 Embroker introduced a professional services coverage program built on its ONE platform. In July 2024 it launched a vertical insurance program tailored to real estate and announced work with Millennial Shift to expedite the buying process for excess technology E&O/cyber for brokers. In August 2024 it appointed Andy Lea as Chief Insurance Officer and promoted Kristy Malm to Chief Operating Officer.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Embroker describes itself as a pioneer and the first digital business insurance provider, competing with insurtechs that focus on narrower niches such as cyber risk or driving behavior.
The company positions itself as offering a broad set of industry-specific coverage packages rather than a single niche line, a self-service digital platform paired with human broker support, and AI/machine-learning-based risk assessment and policy recommendation.
Technology
Embroker built an online platform, launched in 2016, for businesses to apply for commercial insurance and manage policies. In 2023 it launched Embroker One, a platform using artificial intelligence and machine learning to generate insurance solutions; the company describes the platform as integrating AI and machine learning for real-time risk assessments and tailored policy recommendations.
Go-to-market
Direct online acquisition through self-service quoting on its website, combined with licensed broker support, plus a wholesale/broker distribution channel (Embroker Access) and program partnerships such as one with Millennial Shift for excess technology E&O/cyber.
Small and mid-sized U.S. businesses, with industry-specific programs for venture-funded startups, law firms, technology companies, venture capital and private equity firms, financial services firms (accountants, tax preparers, bookkeepers), real estate agents and brokers, consultants, and other businesses. Insurance brokers are also served through Embroker Access.
Geography
Serves businesses in the United States; the company describes itself as trusted by businesses nationwide.
History
Matt Miller founded Embroker in 2015 to address inefficiencies in business insurance. In 2016 the company launched its first digital platform for applying for and managing commercial insurance online. It partnered with Munich Re in 2017, enabling it to build its own insurance products sold fully online. Embroker Access, a broker-facing version of the platform, launched in 2020. In 2021 the company raised $100 million with backing from investors including FTV Capital, and its CEO said it planned to form its own carrier. In 2023 it launched Embroker One, an AI- and machine-learning-based platform.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Embroker for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 9
launches, deals, and filingsPlatform using artificial intelligence and machine learning to generate insurance solutions.
Embroker raised $100 million and said it planned to form its own insurance carrier, according to CEO Matt Miller; the company cites FTV Capital among backers of the round, which funded expansion of its digital offerings.
$100M source ↗
Platform giving brokers access to Embroker products, quick quotes and tools.
Partnership enabling Embroker to build its own insurance products that can be purchased fully online.
Embroker launched a platform allowing businesses to apply for commercial insurance online and manage policies.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Embrokerembroker.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Embroker do?
- Embroker is a digital-first commercial insurance platform offering industry-specific business coverage in the United States.
- Who founded Embroker?
- Embroker was founded by Matt Miller, Yotam Shacham in 2015.
- Who are Embroker's investors?
- Embroker's investors include FTV Capital, 500 Global, Bee Partners, Canaan Partners, Chaos Ventures, Clocktower Ventures, MassMutual Ventures, MTECH CAPITAL and 5 more.