Embeddable
3 known investors
Embeddable provides an infrastructure layer for customer-facing analytics, enabling developers to build and embed dashboards as code with production-ready security, governance, and performance while integrating seamlessly into applications.
Also known as Embeddable.com · TMD Technology Limited
Investors · 3
Also in the syndicate · 1
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Embeddable, operated by London-based TMD Technology Limited, provides a developer platform for building customer-facing (embedded) analytics inside software applications. Engineers define reusable chart components, themes, data models and access policies in code within their own repository, then push them to an Embeddable workspace via an SDK/CLI. From that foundation, teams assemble interactive dashboards either in code or with a no-code builder, publish a version, and embed it in an application using an HTML web component (<em-beddable token="…" />) rather than an iframe. The product also supports self-serve reporting, a custom canvas end-user experience, and an AI chatbot that answers plain-language questions as text or live charts using the customer's own LLM.
The platform is built around a Cube-based semantic layer that centralises metrics, dimensions, joins and access policies so dashboards and AI answers use the same definitions. Embeddable does not replicate customer databases; it queries them directly and applies multi-tier caching (in-memory and pre-aggregations) to improve performance. Security is handled through server-side, short-lived scoped tokens minted via a Tokens API, row-level security and access policies, query logging, and support for multiple environments including per-tenant database connections for multi-tenant or single-tenant deployments. Public APIs cover tokens, embeddables, versions and schemas. The company states it holds SOC 2 Type II and references GDPR.
Embeddable maintains an open-source component library (Remarkable UI / Remarkable Pro) and other public repositories under the embeddable-hq GitHub organisation, including a CLI, starter/onboarding repos, a web component example, public API examples, the documentation source, and a fork of Cube. Its documentation notes that data models, components and dashboards can be generated by prompting an AI agent, with Claude skills shipped for each."]
Business model
Embeddable sells its embedded analytics platform to software companies that want to deliver analytics to their own end customers. The company advertises flat pricing and white-label delivery, positioning itself against in-house builds and traditional business-intelligence tools repurposed for embedding.
The website states pricing is flat rather than usage-based; no further pricing detail is disclosed.
Traction
Since its December 2023 private beta launch, the company reported 36 signed company contracts and over 800 applications to its beta programme as of the December 2024 seed announcement. Public repositories under embeddable-hq show modest GitHub star counts (for example, 21 for Remarkable UI and 18 for Remarkable Pro).
Latest developments
The website advertises AI-powered data experiences including an AI chat assistant grounded in the semantic layer, a no-code dashboard builder, custom canvas self-serve, and the Remarkable Pro component suite. The company is listed as winner of Embedded Analytics Solution of the Year at the Data Breakthrough Awards 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positions itself as a purpose-built customer-facing analytics platform, distinct from internal BI tools that are architected for analysts, often single-tenant, and typically embedded via iframes. Received the Data Breakthrough Awards 2026 award for Embedded Analytics Solution of the Year and displays G2-style High Performer and Highest User Adoption 2026 badges.
Native embedding via a web component instead of iframes; code-first, version-controlled definitions stored in the customer's own repository; an open-source and extensible component library; a governed Cube-based semantic layer shared by dashboards and AI chat; row-level security with server-side scoped tokens; multi-tenant support with per-tenant environments; SOC 2 Type II compliance; and flat, white-label pricing.
Technology
Code-first architecture in which components (React/TypeScript), YAML data models and dashboards live in the customer's repository and are pushed to the Embeddable workspace. A Cube-based semantic layer governs metrics and access policies; the runtime applies row-level security and multi-tier caching (in-memory level 1 cache and pre-aggregations level 2) while querying the customer's database directly rather than replicating it. Embedding uses a single HTML web component compatible with React, Vue or plain HTML and scoped server-side tokens. AI features include a chatbot grounded in the semantic layer with bring-your-own-LLM support, an AI model builder, and Claude skills for generating models, components and dashboards.
Go-to-market
Developer-led adoption via self-service sign-up ("Start building"), demos, documentation, video tutorials and starter repositories, supported by an open-source component library and a developer community. Following its seed round the company said it would foster a developer community and build a library of community-contributed visualisation templates.
Developers, product teams and data teams at software companies building customer-facing analytics. The site states it is used at companies ranging from 4 to 40,000 employees, and names Asana and Monta employees among referenced users.
Geography
Headquartered in London, United Kingdom, with a staff of 14 reported in January 2025. The platform supports multiple deployment regions.
History
Embeddable launched a private beta in December 2023. By the time of its December 2024 seed round it had signed contracts with 36 companies and grown its beta programme to more than 800 applications, with a staff of 14 based in London. The company was named winner of Embedded Analytics Solution of the Year at the Data Breakthrough Awards 2026.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 8
by search overlap
Companies competing with Embeddable for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsOversubscribed seed round for TMD Technology Limited (Embeddable), led by OpenOcean with participation from Four Rivers and Techstars and backing from investors associated with MySQL, MariaDB and Docker. Proceeds earmarked for team expansion, developer community building and a library of data visualisation templates.
$6M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Embeddableembeddable.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Embeddable do?
- Embeddable is a developer toolkit for building customer-facing embedded dashboards, self-serve reporting and AI analytics.
- Who are Embeddable's investors?
- Embeddable's investors include OpenOcean, Techstars.