Luzmo
Founded 2015 Β· 51 employees on LinkedIn Β· 2 known investors
Luzmo IQ is an AI-powered analytics tool that enables software companies to embed natural language data querying and visualization capabilities into their products. It serves B2B SaaS and software companies seeking to offer their end users faster, more accessible self-serve analytics through chat, search, and API integrations.
Also known as Cumul.io Β· Luzmo NV
Founders & leadership
Luzmo was founded in 2015 by Karel and Haroen.
Investors Β· 2
Funding
SEC filings, press & company announcements- Undisclosed amountSeries ANov 2025Source β
Source: company announcements and press reports β follow each round's link for the claim.
Company profile
researched Aug 2026Luzmo (formerly Cumul.io) supplies an embedded analytics platform that software companies integrate into their own applications so their customers can view dashboards, ask questions of their data and receive visual answers. The product set combines composable building blocks β charts, filters, AI chat and data panels β with a fully white-labeled, responsive interface, self-service dashboard creation, cloning and editing by end users, and multi-tenant access that isolates each customer's data view.
The platform connects to more than 40 native data sources, including ClickHouse, Snowflake, BigQuery, DuckDB, PostgreSQL, Redshift, Databricks, REST APIs and CSV upload, and includes a data acceleration layer the company markets as delivering up to 100x faster query response than its unaccelerated baseline. Natural-language questions are computed by Luzmo's own query engine rather than by LLM-generated SQL, and the analytics can be surfaced beyond the host application β in Slack, WhatsApp, Claude, ChatGPT and customer-built bots β via a white-label MCP server and agentic endpoints. Teams can implement Luzmo through a no-code drag-and-drop builder, full-code customization, or by pointing a coding agent at the platform.
The company describes its mission as making end-user analytics fast and accessible to data-driven companies, positioning itself against traditional business intelligence projects that it characterizes as complex, costly and slow.
Founding story
Luzmo was founded by Karel and Haroen, former corporate consultants who were frustrated by the complexity, cost and long delivery cycles of traditional BI projects, which they saw as affordable only to companies able to spend millions. They launched the company in 2015 under the name Cumul.io with the aim of enabling application users β from global corporations to small restaurants β to make data-driven decisions through embedded analytics, and targeted fast-growing data-driven companies as the route to scale. One account of the company's history dates its founding to 2014 and names Lode Claassen and Adrien Clerbois as founders.
Business model
Luzmo sells its embedded analytics platform to software companies that build it into their own products, offering a free entry point to start building alongside sales-led engagement via demos. Implementation options span a no-code builder, full-code control and AI-agent-driven setup, and Luzmo operates the production analytics layer on the customer's behalf.
Business-to-business SaaS subscription revenue from software vendors embedding the platform; the company reported over EUR 5 million in annual recurring revenue as of 2024.
Traction
Reported more than EUR 5 million in annual recurring revenue in 2024, over 100 combined reviews on G2 and Capterra averaging 4.6/5, and named customers including Lansweeper, Greenly and Marigold.
Latest developments
Luzmo has extended its embedded analytics into AI surfaces, offering conversation and summary agents, chart-returning answers inside Claude and ChatGPT, integration into Slack, WhatsApp and customer-built bots, and a white-label MCP server and agentic endpoints, alongside a context feature for embedded AI highlighted as new on its homepage.
βΈFull profile β market position, technology, go-to-market, geography, history
Market position
The company describes itself as operating at the frontier of embedded AI analytics with a world-leading embedded analytics platform. It holds a 4.6/5 rating from more than 100 reviews across G2 and Capterra.
Luzmo positions itself against building analytics in-house or scaffolding charts with AI coding agents, arguing it provides governed, grounded answers tied to business logic, security and multi-tenancy from the outset, delivery across app, chat, MCP and agent surfaces, and an operated production layer. Customer testimonials cite avoiding roughly three years of internal development and flexibility relative to evaluated alternatives.
Technology
The platform includes a proprietary query engine that computes natural-language questions rather than relying on LLM-generated SQL, a data acceleration layer branded Warp, more than 40 native connectors to warehouses and APIs, multi-tenant secure data isolation, permission-aware and auditable access scoping, white-label theming, and a white-label MCP server plus agentic endpoints for delivering analytics into chat tools and third-party AI assistants.
Go-to-market
Luzmo combines inbound marketing through content and paid campaigns with outbound sales targeting specific personas within its ideal customer profiles, and uses partnerships and joint events, including smaller value-driven events, to generate leads and build credibility. Self-serve free sign-up and booked demos are the primary conversion paths on its website. The company deliberately scaled headcount in a measured way rather than expanding rapidly.
SaaS and software product teams that need customer-facing analytics, ranging from fast-growing scale-ups to global enterprises; referenced customers include Lansweeper, Greenly and Marigold.
Geography
Operations in Belgium and the United States; one third-party profile lists New York, USA as the company's base. Roughly one third of revenue came from the U.S. as of 2024.
History
The company began in 2015 as Cumul.io, initially focused on internal reporting, and pivoted to embedded analytics after early-user feedback showed demand from SaaS companies for customizable, white-labeled dashboards. Belgian incubator programs supported the early stage, providing resources, mentorship and opportunities to pitch prospective clients. The team pursued the U.S. market early through frequent travel, relationship-building and hiring local sales representatives, despite the cost of international expansion and the disruption of COVID-19. The company later rebranded from Cumul.io to Luzmo and added AI capabilities to its embedded offering; by 2024 it reported surpassing EUR 5 million in annual recurring revenue.
Compiled by commissioned research from 7 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsThe company rebranded from Cumul.io to Luzmo, as discussed by founder Thomas De Clerck.
After early feedback, the company shifted from internal reporting to embedded analytics for SaaS companies seeking white-labeled dashboards, and later integrated AI into its embedded offering to simplify dashboard creation and surface insights.
Karel and Haroen, former corporate consultants, launched the company in 2015 as Cumul.io with the goal of enabling application end users to make data-driven decisions via embedded analytics.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 7
primary sources listed
- Luzmoluzmo.com Β· web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Luzmo do?
- Luzmo, formerly Cumul.io, is a Belgian-founded embedded analytics platform that SaaS products use to give end users insights.
- Who founded Luzmo?
- Luzmo was founded by Karel, Haroen in 2015.
- Who are Luzmo's investors?
- Luzmo's investors include Axeleo Capital, SmartFin.