Eloelo
Bengaluru, IN · 11 known investors
Bengaluru-based live social entertainment platform combining video and audio streaming with gaming and creator micropayments.
Also known as Elo TV · EloElo · Greenhorn Wellness Private Limited
Founders & leadership
Investors · 11
Also in the syndicate · 2
Funding
SEC filings, press & company announcements$13M disclosed across 1 of 4 rounds · 2023–2025
- $13MSeries BApr 2025 · 4 sources
Play Ventures (lead), Courtside Ventures, Gameskraft Technologies, Griffin Gaming Partners, Kalaari Capital, MIXI Investments, Rocket Capital, Waterbridge Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Eloelo is a Bengaluru-headquartered live social entertainment company operating under the corporate entity Greenhorn Wellness Private Limited. Its core platform combines live video and audio streaming with gamification and micropayments, letting creators host interactive sessions across several Indian languages. As of April 2025 the platform operated in eight languages and positioned itself around interactive, participatory social experiences rather than passive content consumption; the company states it is ad-free and does not paywall content.
The company also publishes Elo TV, a free vertical short-drama and mini-series app on Google Play offering original episodes of under 60 seconds across genres such as romance, family, revenge and thriller, with content optimised for slower networks. The Google Play listing shows the 100M+ downloads tier and is maintained by Greenhorn Wellness Pvt Ltd from an HSR Layout, Bengaluru address. Eloelo also maintains a YouTube channel.
Founding story
Eloelo was founded in July 2020 by Saurabh Pandey and Akshay Kumar Dubey, initially centred on creating a space for interactive social exchanges before evolving toward live streaming and gamified formats.
Business model
The platform monetises creator-led live streaming and gaming through micropayments and in-app purchases rather than advertising; the company states it is ad-free and does not paywall content. Creators earn through the livestreaming features, with over 20,000 reported to be earning as of April 2025.
Micropayments and in-app purchases made by users during live and gamified sessions. Monetisation was switched on in May 2024, and by April 2025 the company reported 1.5 million paying users supporting a $23 million annual revenue run rate.
Traction
By April 2025 the company reported a $23 million annual revenue run rate, 1.5 million paying users and more than 20,000 earning creators, with a stated target of a $60 million run rate by the end of 2025. Reported revenue rose to Rs 75.8 crore in FY25 from Rs 4.8 crore in FY24 and Rs 2.1 crore in FY23. The app was reported to have crossed 85 million users on the Google Play Store, and the Elo TV listing shows the 100M+ downloads tier.
Latest developments
The April 2025 Series B was to fund AI-powered creator tools, diaspora market expansion and product scaling. The company's Elo TV short-drama app on Google Play was last updated in August 2026, and reported headcount stood at 294.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Eloelo competes with regional and social platforms including ShareChat, Frnd and Lokal in India's interactive media segment. A cited Lumikai report values India's media and entertainment market at $25 billion, of which $12 billion is attributed to newer digital segments such as gaming, esports and livestreaming.
Combines livestreaming, gaming and social engagement in one interactive format across eight Indian languages, using a micropayment model instead of advertising and without paywalled content.
Technology
Live video and audio streaming with gamification layers and micropayment infrastructure; the company said 2025 Series B proceeds would go toward deepening AI-powered creator tools. Its Elo TV app delivers HD vertical-format episodes designed to run on slower networks.
Go-to-market
Distribution through consumer mobile apps on Google Play, supported by a creator base that hosts monetised interactive sessions; growth plans include scaling into Indian diaspora markets.
Indian-language consumer audiences and creators; management has described a target of roughly 400 million "aspirational middle India" consumers, with planned expansion to Indian diaspora markets.
Geography
Headquartered in Bengaluru, Karnataka, India, with operations focused on Indian-language markets and stated plans to expand into Indian diaspora markets.
History
Founded in 2020, the company raised early seed capital and a Series A before a $22 million round in September 2023 from investors including Courtside Ventures, Griffin Gaming Partners, Kalaari Capital and Lumikai. It began monetising in May 2024 and announced a $13.5 million Series B led by Play Ventures in April 2025, taking total funding past $50 million. It has since also operated the Elo TV short-drama app.
Risks & controversies
The company reported a widening loss of Rs 99.1 crore in FY24, up from Rs 43.4 crore the prior year, against FY24 revenue of Rs 4.8 crore.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsEloelo raised $13.5 million (Rs 114.3 crore) in a Series B round led by Play Ventures, with participation from Kalaari Capital, MIXI Investments, Gameskraft Technologies, Griffin Gaming Partners, Waterbridge Ventures, Courtside Ventures and Rocket Capital. Proceeds were earmarked for AI-powered creator tools, expansion into Indian diaspora markets and scaling the platform. A Registrar of Companies filing described the issue of 1,696 Series B compulsorily convertible, cumulative, non-redeemable preference shares of Rs 100 face value at Rs 6,73,997 apiece, after which Play Ventures held 3.38%, Kalaari Capital 6.35%, Gameskraft 2.12% and WestBridge 16.53%.
$13.5M source ↗
The company began monetising its platform in May 2024, subsequently reporting 1.5 million paying users.
Eloelo raised $22 million from investors including Courtside Ventures, Griffin Gaming Partners, Kalaari Capital and Lumikai.
$22M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Elo TV: Watch Short Stories - Apps on Google Playplay.google.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Eloelo do?
- Bengaluru-based live social entertainment platform combining video and audio streaming with gaming and creator micropayments.
- Who founded Eloelo?
- Eloelo was founded by Akshay Dubey, Saurabh Pandey.
- Who are Eloelo's investors?
- Eloelo's investors include Better Capital, Courtside Ventures, Fundamental VC, Kalaari Capital, Lumikai, Play Ventures, WaterBridge Ventures, Griffin Gaming Partners and 1 more.
- How much funding has Eloelo raised?
- Eloelo has disclosed $13M raised across 1 of its 4 known rounds.
- Where is Eloelo headquartered?
- Eloelo is headquartered in Bengaluru, IN.