Elektra Health

Elektra Health operates a digital health platform focused on menopause and midlife women's health. Its offering has four components: telemedicine visits with board-certified, menopause-trained clinicians who can order labs and prescribe medication; evidence-based educational content covering common menopause symptoms such as sleep problems, hot flashes and sexual health; 1:1 support from an "Elektra Coach" who provides non-clinical lifestyle, nutrition and emotional support; and a private member community with virtual events featuring menopause experts.

Clinical care follows guidelines from The Menopause Society and is limited to FDA-approved hormonal and non-hormonal therapies, including patches, pills, rings, sprays, gels, local vaginal hormone therapy, oral contraceptives used as hormone therapy, and FDA-approved treatments for hypoactive sexual desire disorder (flibanserin, bremelanotide). Elektra states it does not prescribe compounded or non-FDA-approved medications, does not order saliva or urine-based hormone testing, does not provide medical weight-loss management, and does not sell products. Clinicians also address menopause-adjacent conditions such as high cholesterol, hypothyroidism, hypertension and anxiety or depression. Initial clinician visits are 30 minutes with 15-minute follow-ups; coaching calls are 30 minutes. Care is telemedicine-only and positioned as complementary to, not a replacement for, a patient's local gynecologist or primary care provider, with referrals available.

The company frames the market opportunity around a care gap: it cites that only about 20% of OB/GYN residency programs offer menopause training and that 70% of women who seek menopause care do not receive treatment. Elektra also references its own 2023 actuarial study finding that women diagnosed with menopause incur 45% higher healthcare spend, and a 2023 clinical study with the University of Rochester in which 92% of respondents reported improved knowledge, awareness and access to trusted menopause experts after using the platform.

Founding story

Elektra Health was co-founded by Alessandra Henderson and Jannine Versi, who describe the company as female-founded and mission-driven around "smashing the menopause taboo." Versi, who serves as CEO, previously worked at Google, in the Obama Administration and the White House, was on the founding team of Cityblock Health and an early hire at Valera Health, and is an alumna of the University of Pennsylvania and Harvard Business School.

Business model

Elektra sells virtual menopause care to individual consumers and, through an "Elektra for organizations" offering, to health plans, self-insured employers and health systems. Clinical services are billed through insurance, with the company stating wide coverage across commercial plans and Medicaid/Medicare, and a separate education and community membership platform is offered alongside clinical care. A $50 fee applies to appointments cancelled with less than 24 hours' notice. Elektra states it does not monetize supplements, products or medications and is not paid to feature brands.

Revenue comes from clinical telemedicine visits and coaching reimbursed by or contracted with insurers and employer/health-plan customers, plus access to an education and community membership platform; the company explicitly does not sell products or take payment for product recommendations.

Traction

The company reports having helped thousands of women access menopause care, a 97% patient recommendation rate, and 87% of women reporting a more favorable opinion of their health plan for offering Elektra. A 2023 study with the University of Rochester reported 92% of respondents saw improvements in knowledge, awareness and access to trusted menopause experts. Enterprise relationships include Mass General Brigham Health Plan, EmblemHealth, Reddit and LVMH.

Latest developments

The February 2024 financing round led by UPMC Enterprises was earmarked for expanding Elektra's care delivery platform across payers, self-insured employers and new markets. The leadership team listed on the company site includes CEO and Co-Founder Jannine Versi, Chief Medical Officer Nora Lansen, and Chief Financial Officer Rachel Amalfitano.