Edra

Edra is a New York-based enterprise AI company that automates business workflows by converting an organization's existing operational data into an executable knowledge base. The platform ingests support tickets, logs, emails, chat histories and messages from systems such as ServiceNow, Jira, Zendesk, Salesforce and Outlook, and reverse-engineers how a business actually operates without requiring interviews, workshops or manual process mapping.

The resulting knowledge is expressed as human-readable playbooks written in plain English, which customers can review, edit and own. AI agents then execute those processes directly within the customer's existing platforms. The knowledge library is maintained continuously: team feedback updates playbooks, and the system detects inconsistencies, process changes and knowledge gaps as the organization evolves.

Initial use cases focus on IT service management and technical support, with the company positioning the platform for broader expansion across enterprise workflows. Named customers include HubSpot, ASOS, Cushman & Wakefield and Ergeon.

Founding story

Founders Eugen Alpeza (CEO) and Yannis Karamanlakis (CTO) met at university 13 years before the company's 2026 launch and subsequently spent years at Palantir Technologies. Alpeza built out major commercial accounts and led the launch of Palantir's AI platform; Karamanlakis was the company's first forward deployed AI engineer, focused on moving AI models from demonstrations into production. They founded Edra to address the gap between the operational data enterprises already hold and their ability to act on it.

Business model

Edra sells an enterprise software platform deployed on top of a customer's existing systems of record (ServiceNow, Jira, Zendesk, Salesforce, Outlook and existing AI implementations). It ingests operational data to build and maintain a knowledge library, then runs AI agents that execute processes inside those same tools. Customers are onboarded via a zero-setup pilot using a slice of their data, and the company reports that revenue generation has begun through enterprise implementations.

Enterprise software deployments; the company reports revenue generation has begun through its enterprise implementations. Specific pricing is not disclosed.

Traction

Named customers at the time of the Series A include HubSpot, ASOS, Cushman & Wakefield and Ergeon. HubSpot's AI assistant runs on Edra-managed knowledge, and ASOS expanded automated IT knowledge base coverage from 30% to 90%. The company describes itself as revenue-generating and is expanding its engineering team in New York and London.

Latest developments

On March 18, 2026, Edra exited stealth with a $30 million Series A led by Sequoia Capital, with participation from 8VC, A* and HubSpot Ventures. Sequoia partner Luciana Lixandru framed the opportunity as establishing a position in ITSM before expanding into a broader enterprise platform. The company is hiring AI engineers and full-stack engineers across its New York and London offices.