Ecomtent

Ecomtent builds generative AI software that creates and optimizes product listing content for online sellers, retailers and agencies. The platform produces lifestyle product images, infographics, A+ Content and written copy from an uploaded product photo and text prompts, and positions that content for discoverability in AI-driven search surfaces including Amazon's RUFUS and COSMO systems, Google Gemini and ChatGPT Search. Alongside content generation, the product offers AI visibility analytics such as the questions RUFUS asks on a seller's product detail pages and COSMO / Item Data Quality (IDQ) scores, performance benchmarking and reporting to prioritize which listings to refresh.

The product also covers multichannel listing management, with marketplace integrations and feed automation allowing generated content to be published directly to Amazon Seller (3P) and Vendor (1P), Walmart, eBay and other marketplaces, or exported to a PIM/DAM or CSV. Content can be generated in any language and in a client's visual brand guidelines and tone of voice, with bulk generation for agencies and retailers managing large catalogues. The company describes its approach as proprietary intent-based matching, aligning written and visual assets with customer intent rather than longtail keyword matching.

Ecomtent was founded in 2022 by CEO Max Sinclair, previously six years at Amazon working on Amazon Business UK, the launch of Amazon.sg in Singapore and the rollout of Amazon Grocery across the EU, and CTO Timur Luguev, a machine learning PhD, Fulbright Scholar and ERCIM Fellow who previously worked at TechBrew Robotics (now 4AG Robotics) and as a postdoctoral researcher at the Fraunhofer Institute for Integrated Circuits.

Founding story

Founded in 2022 by Max Sinclair and Timur Luguev. Sinclair spent six years at Amazon on strategic initiatives including Amazon Business UK, the launch of Amazon in Singapore and the rollout of Amazon Grocery across the EU; Luguev is a machine learning PhD, Fulbright Scholar and ERCIM Fellow, a repeat AI startup founder, previously at TechBrew Robotics (now 4AG Robotics) and the Fraunhofer Institute for Integrated Circuits. The pair built the company around the thesis that longtail keyword matching is obsolete and that conversational, AI-powered search will reshape how consumers find products.

Business model

B2B SaaS sold on tiered monthly, quarterly and annual subscriptions, with the annual commitment discounted 25 percent. Published tiers are a Seller/Vendor plan at $599 per month (25 SKUs per month, up to three seats, one seller/vendor account), an Agency plan at $1,599 per month (100 SKUs per month across unlimited accounts, up to ten seats, dedicated customer success manager), and a Retailer plan at $5,999 per month (up to 1,000 SKUs per month, unlimited seats, senior customer success manager). An earlier published schedule listed four tiers: $165 per month basic for sellers, $465 per month pro for sellers, $1,500 per month for agencies and aggregators, and custom enterprise pricing.

Recurring subscription revenue tied to SKU volume, seat count and account coverage, with free sign-up and demo booking as entry points.

Traction

Reported customers and named references include Domu Brands, Titan Network, Ecomcy and Olsam; testimonials come from Olsam-portfolio brand Powr, Caspa Botanicals and House of Anesi. Published case studies report a Best Seller Rank improvement from #60 to #25, a listing moving from under 50 to #26 in Best Seller Rank with a 3 percent conversion lift from bullets alone, an 88 percent target-customer preference for AI-generated listings in the SiliSlick case study, a 30 percent conversion increase for beauty seller Belle Morgane, a 4.5x increase in Instagram profile views for Powr, and a 195x time saving in end-to-end Amazon listing creation (6.5 hours to 2 minutes). The company reports pilots completed with several retailers, including two with annual revenues of $11 billion and $14 billion, and graduation from the Techstars Future of Ecommerce accelerator.

Latest developments

Marketing and blog content focuses on generative engine optimisation tooling, Alexa for Shopping optimisation and AI visibility measurement, with pricing restructured into Seller/Vendor, Agency and Retailer tiers that bundle AI visibility analytics with content generation and direct marketplace publishing.