Easy

easy.com is the portal of the "easy" family of brands, owned by easyGroup, a UK company owned by Sir Stelios Haji-Ioannou, who created the brand family beginning with easyJet in 1994. The site functions both as a consumer travel service and as the corporate front door for easyGroup, hosting information about the group's mission and values, brand licensing programme, brand-protection activity, news and philanthropy.

On the consumer side, easy.com lets users compare and book stays, flights, car hire, attractions and airport taxis, drawing on partnered providers and describing millions of options worldwide. On the corporate side, the portal catalogues the easy brand portfolio through a top 16 selection, a top 30 "brands with global reach" list, a top 100 most active brands list and a longer full list. Named brands include easyJet, easyHotel, easyCar, easyBus, easyCleaning, easyStorage, easyLife, easySure, easyMoney, easyBet, easyCruise, easyGym, easyBitcoin, easyEnergy, easySim and easyFerry. The site also publishes an easyGroup Brand Manual and invites startups and established businesses to apply to license an easy brand.

Founding story

According to the portal, the story of easy dates to 1994, when Stelios Haji-Ioannou first encountered the low-cost airline business model in America and, aged 27, created easyJet — the first of the easy family of brands.

Business model

easyGroup owns the easy brand family and licenses the easy brand to startups and established businesses, which are subject to easyGroup quality controls; the easy.com portal itself aggregates travel inventory from partnered providers for consumer comparison and booking.

easyGroup generates profits from its brand business, of which easyGroup Ltd donates at least 51% annually to the Stelios Philanthropic Foundation. The easy.com portal provides travel comparison and booking through partnered providers.

Traction

The portal states that since 1994 the easy family of brands has served travellers with low-cost solutions and has built a community and provider partnerships, with millions of travel options worldwide and a portfolio described as spanning more than 100 active easy brands.

Latest developments

In August 2026 easyGroup applied to ICANN for the .easy top-level domain under the New gTLD Program 2026 Round and issued a statement regarding a recommended cash acquisition of easyJet plc; easyStorage opened a drive-up self-storage site in Colchester; and an easyResidences co-founder was named in the 2026 Care Home Professional Power List. In July 2026 easyCleaning launched a Neroli fragrance sold at Poundland, and Sir Stelios was awarded honorary citizenship of Spetses.