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E L F Beauty

NYSE: ELFUnicorn · $1.2B

Fort Worth, US · Founded 2013 · 1 known investors

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e.l.f. Cosmetics is a beauty brand that sells affordable makeup and skincare products, including foundation, lip oils, moisturizers, and styling creams, directly to consumers online. Its product range spans face, lip, and skincare categories at low price points.

ConsumerDirect to ConsumerE-commerce

Founders & leadership

E L F Beauty was founded in 2013 by Joseph Shamah.

JS
Joseph ShamahFounder
SMScott Milsten
Scott MilstenSenior Vice President, General Counsel & Chief People OfficerScott Milsten is Senior Vice President, General Counsel, and Chief People Officer at e.l.f. Beauty, where he led the company's 2016 IPO and has overseen legal, governance, and HR operations. He brings 15 years of in-house legal experience at public companies and previously advised on major transactions including the sales of Schiff Nutrition and Celera Corporation, beginning his career as an M&A attorney.
FP
Frank PisaniExecutive
TATarang Amini
Tarang AminiExecutive
AS
Alan ShamahExecutive
TA
Tarang AminChief Executive Officer and PresidentAdvisor/Board Member at Knox Lane
MFMandy Fields
Mandy FieldsSenior Vice President and Chief Financial Officer
JFJosh Franks
Josh FranksSVP & Chief Operations Officer
JL
Jennie LaarChief Commercial Officer
KMKory Marchisotto
Kory MarchisottoPresident, e.l.f. Brands

Board

JBJohn Bailey
John BaileyBoard directorManaging Partner at Knox Lane
MR
Matthew RubelBoard director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$135.1M disclosed across 1 round · 2014

▶$135.1MraisedFeb 2014 · 13 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott MilstenExecutive Officer
  • John BaileyDirector
  • Matthew RubelDirector
  • Frank PisaniExecutive Officer
  • Joseph ShamahExecutive Officer, Director
  • Tarang AminiExecutive Officer, Director
  • Alan ShamahExecutive Officer
  • William McGlashanDirector
Amount sold
$135.1M
First sale
Jan 2014
Incorporated
Corporation, Delaware, 2013
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$1.2Bvaluation at IPOMar 2017 · $27.00/share · 424B4
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Frequently asked questions

What does E L F Beauty do?
e.l.f. Cosmetics is a beauty brand that sells affordable makeup and skincare products, including foundation, lip oils, moisturizers, and styling creams, directly to consumers online. Its product range spans face, lip, and skincare categories at low price points.
Who founded E L F Beauty?
E L F Beauty was founded by Joseph Shamah in 2013.
Who are E L F Beauty's investors?
E L F Beauty's investors include Knox Lane.
How much funding has E L F Beauty raised?
E L F Beauty has disclosed $135.1M raised across 1 round.
Where is E L F Beauty headquartered?
E L F Beauty is headquartered in Fort Worth, US.