Who founded E L F Beauty?

E L F Beauty was founded by Joseph Shamah in 2013.

Who are E L F Beauty's investors?

E L F Beauty's investors include Knox Lane.

How much funding has E L F Beauty raised?

E L F Beauty has disclosed $135.1M raised across 1 round.

Where is E L F Beauty headquartered?

E L F Beauty is headquartered in Fort Worth, US.

E L F Beauty

NYSE: ELFUnicorn · $1.2B

Fort Worth, US · Founded 2013 · 1 known investors

e.l.f. Cosmetics is a beauty brand that sells affordable makeup and skincare products, including foundation, lip oils, moisturizers, and styling creams, directly to consumers online. Its product range spans face, lip, and skincare categories at low price points.

Consumer Direct to Consumer E-commerce

Founders & leadership

E L F Beauty was founded in 2013 by Joseph Shamah.

Joseph ShamahinFounder

Scott MilsteninSenior Vice President, General Counsel & Chief People Officer

Frank PisaniExecutive

Tarang AminiExecutive

Alan ShamahinExecutive

Board

John BaileyBoard director

Matthew RubelBoard director

William McGlashanBoard director

Investors · 1

Knox LaneSan Francisco

Reported raises · per SEC filings

Form D private placements

$135.1M disclosed across 1 round · 2014

▶$135.1MraisedFeb 2014 · 13 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Scott MilstenExecutive Officer
John BaileyDirector
Matthew RubelDirector
Frank PisaniExecutive Officer
Joseph ShamahExecutive Officer, Director
Tarang AminiExecutive Officer, Director
Alan ShamahExecutive Officer
William McGlashanDirector

Amount sold: $135.1M
First sale: Jan 2014
Incorporated: Corporation, Delaware, 2013
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events

$1.2Bvaluation at IPOMar 2017 · $27.00/share · 424B4

filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Frequently asked questions

What does E L F Beauty do?: e.l.f. Cosmetics is a beauty brand that sells affordable makeup and skincare products, including foundation, lip oils, moisturizers, and styling creams, directly to consumers online. Its product range spans face, lip, and skincare categories at low price points.
Who founded E L F Beauty?: E L F Beauty was founded by Joseph Shamah in 2013.
Who are E L F Beauty's investors?: E L F Beauty's investors include Knox Lane.
How much funding has E L F Beauty raised?: E L F Beauty has disclosed $135.1M raised across 1 round.
Where is E L F Beauty headquartered?: E L F Beauty is headquartered in Fort Worth, US.