Duetti

Duetti is a New York-headquartered music investment and financing company that buys master recording rights, publishing rights and royalty streams from independent artists, songwriters, producers and other music creators. Rather than acquiring whole catalogs, it purchases individual tracks, royalty shares or portions of catalogs, paying creators upfront lump sums based on data-driven pricing. Alongside the capital, Duetti provides catalog management and marketing services intended to grow streams and audience for the tracks it partners on, including playlisting, proprietary YouTube channels, remix launches, influencer and paid media campaigns, and sync placements in TV, film and advertising.

The company positions itself as extending catalog monetization — historically available mainly to established, A-list artists — to a much broader base of independent creators. Eligibility has been described in terms of streaming and earnings thresholds: as of October 2024, artists with tracks at least two years old and at least 500,000 streams in the trailing 12 months could pursue master sales, and following the March 2025 expansion into publishing and royalty deals, creators earning at least $2,000 annually from their music rights could access its deal structures, including sellers who do not own the underlying rights. Duetti also finances itself in the capital markets, completing what it describes as the first asset-backed securitization primarily backed by independent artists' catalogs in October 2024 and a second private securitization in January 2026, bringing its master trust total to $205 million.

Founding story

Duetti was founded in 2022 by Lior Tibon, previously COO of the streaming service Tidal, which he joined at its 2015 relaunch under Shawn "JAY-Z" Carter and left in May 2022, and earlier an investment banker at Deutsche Bank in London, together with Christopher Nolte, a former business development executive at Apple Music who had previously acquired content at Tidal. Tibon has said the company was created to extend catalog monetization beyond A-list artists using transparent, data-driven pricing, and that the founders modeled unit economics extensively before launching.

Business model

Duetti deploys equity, debt and securitization capital to purchase music rights assets — master recordings, publishing rights and royalty streams — from independent creators, typically acquiring a portion of a catalog rather than full ownership, and then earns from the royalty income of the acquired rights while applying its own marketing and catalog management to increase that income. Caplight characterizes the model as B2B with revenue-share and data-as-a-service elements.

Revenue derives from the streaming and other royalty income of the music rights Duetti acquires with upfront lump-sum payments to creators, with marketing and optimization services used to grow those royalty streams.

Traction

Duetti has partnered with over 500 artists in more than 30 countries as of October 2024, over 700 artists by March 2025, and more than 1,100 artists, songwriters and other creators across more than 40 countries by January 2026, when it reported signing over 80 deals per month. Cumulative capital raised reached over $235 million by October 2024, $435 million by March 2025 and over $635 million (including more than $100 million of equity) by January 2026. Headcount grew from a team of five in 2022 to 45 in March 2025 and 65 in January 2026; Caplight lists 115 employees as of mid-2026. Over 30% of 2025 deals originated outside the US.

Latest developments

In January 2026 Duetti announced $200 million in fresh financing led by a $50 million Series C equity investment from Raine Partners, the growth equity fund of The Raine Group, plus a $125 million second private securitization (bringing its master trust total to $205 million) and a $25 million increase to an existing credit facility. Joe Puthenveetil, a Raine Group partner, joined the board. Proceeds are earmarked for technology infrastructure, marketing services and international expansion. Caplight market signals note headcount growth from 91 to 115 employees in the quarter to June 2026 and new artist partners including Connor Price, Ingrid Contreras and Brent Morgan in March 2026.