Drivetimemetrics
Miami, US · 1 known investors
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Also known as Drive Time Metrics · Drive Time Metrics, Inc. · DTM
Investors · 1
Company profile
researched Aug 2026Drive Time Metrics, Inc. (DTM) is a connected-car data and analytics company that collects, measures and analyzes in-vehicle media consumption. Working with automotive OEMs and their system providers, DTM gathers anonymous audio listening data from vehicles, aggregates it across multiple OEM partners and applies data analytics to produce insights into listening behavior. Its approach is intended to be holistic, covering both built-in and brought-in audio sources: AM/FM/HD/DAB radio, satellite radio, internet radio and streaming services, podcasts, audio books, stored media such as CD and MP3, audio/video advertising and other content, including media delivered through smartphone integrations such as Apple CarPlay and Android Auto.
DTM's stated service set includes high-level insights, audience measurement, ad attribution, ad analysis and music analysis. The company positions this work as creating new revenue streams from connected car data and as a way for automotive OEMs to monetize their connected vehicle platforms. Company profiles classify DTM in software/SaaS with sub-industry coverage spanning automotive, connectivity software and analytics and performance software.
Founding story
DTM was founded by a team combining automotive and media backgrounds. CEO and founder Roderick (Rod) MacKenzie brought more than 20 years of automotive product development experience at Ford, BMW and Land Rover, led XM Satellite Radio's Advanced Applications strategy including a real-time automotive traffic platform, and previously ran Harman's global business development team for the Aha Radio content aggregation platform. Co-founders Joseph V. Gallagher and Robert J. Maccini had owned radio stations and communications tower companies, co-founded internet radio rep firm Net Radio Sales (sold to Katz Media in 2008) and in 2004 co-founded Ando Media, creator of the Webcast Metrics internet radio measurement platform (sold to Triton Digital in 2009).
Business model
DTM partners with automotive OEMs and their system providers to obtain anonymous in-vehicle audio data, then aggregates and analyzes that data to deliver measurement and analytics services to two customer sets: OEM partners seeking insight into customer tastes and preferences, and media and advertising clients seeking audience measurement, ad attribution and programming optimization.
Traction
A third-party business directory listing estimates annual revenue in the $1M–$5M range and headcount of 11–50 employees; the company reported the issuance of its first disclosed US patent in January 2019.
Latest developments
In January 2019, DTM announced the issuance of US Patent No. 10165070 relating to the collection, measurement and analysis of in-vehicle media usage data, with executives framing the resulting vehicle-derived data set as enabling audio audience measurement and ad attribution at scale.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
DTM positions itself as bringing measurement at scale to in-vehicle audio, an environment where a large share of audio listening occurs but where actual listening behavior has historically been unmeasured; the company frames its data set as a means for audio media to demonstrate advertising effectiveness.
Technology
The company's technology covers the collection, measurement and analysis of in-vehicle media usage data on an anonymous, holistic, multi-source basis, with real-time measurement of media consumed by drivers and passengers. In January 2019 DTM announced the issuance of US Patent No. 10165070 covering this collection, measurement and analysis of in-vehicle media usage data. Coverage spans the in-vehicle entertainment system as well as media delivered from a connected smartphone or media player over wired or wireless links, including Apple CarPlay and Android Auto.
Go-to-market
Automotive OEMs and their in-vehicle system providers, plus media companies (including the radio industry) and advertisers that need in-vehicle audience measurement, ad attribution and content analysis.
Geography
United States, with locations reported in Rhode Island — Jamestown in the 2019 patent announcement and Providence (402 Angell Street) in company directory listings.
History
Profiles list the company as established in 2014 and based in Rhode Island. In January 2019 the company announced from Jamestown, Rhode Island that it had been granted a US patent for vehicle media measurement and analysis.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsDrive Time Metrics, Inc. announced the issuance of US Patent No. 10165070, covering the collection, measurement and analysis of in-vehicle media usage data across built-in and brought-in audio sources.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Drivetimemetricsdrivetimemetrics.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Drivetimemetrics do?
- Drive Time Metrics measures and analyzes in-vehicle audio consumption from connected cars for automotive OEMs and media clients.
- Who are Drivetimemetrics's investors?
- Drivetimemetrics's investors include Slater Technology Fund.
- Where is Drivetimemetrics headquartered?
- Drivetimemetrics is headquartered in Miami, US.