Driftrock
London, GB · 4 known investors
Find your way into Driftrock
198 people in our graph share verified history with the Driftrock team — schools, employers, funds. One of them is your warm intro.
Johanunlockedknows Matt Wheeler · together at University of Bath (overlapped)
×8knows the team · via University of Bath
×3knows the team · via Omio
Driftrock is a customer acquisition platform for automotive brands that consolidates lead generation, conversion, and sales tracking across multiple channels and markets. The platform serves global automotive manufacturers and enables them to manage the complete customer journey from lead capture to vehicle sale.
Founders & leadership
MW
Matt WheelerinFounder and CEOHe has over 25 years of experience starting and scaling technology companies, including founding Forward Partners and Omio.com (which merged with uSwitch), and holding product leadership roles at uSwitch and Forward Internet Group.
Investors · 4
Companies House · registry record
View on Companies House ↗- Registered name
- DRIFTROCK LIMITED
- Company number
- 08717688
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 3 Oct 2013
- Registered office
- 124 City Road, London, EC1V 2NX
- Nature of business (SIC)
- 96090 — Other service activities n.e.c.
- Accounts
- last made up to 31 Oct 2025 · next due 31 Jul 2027
- Confirmation statement
- last made up to 23 Jan 2026 · next due 6 Feb 2027
Current officers · 3
- Jonathan Mckay — director, appointed 1 Jul 2016
- Matthew David Lewis Wheeler — director, appointed 3 Oct 2013
- Lee Darrell Williams — director, appointed 1 Dec 2025
Source: Companies House public register · retrieved 6 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Driftrock do?
- Driftrock is a customer acquisition platform for automotive brands that consolidates lead generation, conversion, and sales tracking across multiple channels and markets. The platform serves global automotive manufacturers and enables them to manage the complete customer journey from lead capture to vehicle sale.
- Who founded Driftrock?
- Driftrock was founded by Matt Wheeler.
- Who are Driftrock's investors?
- Driftrock's investors include Craigie Capital, Molten Ventures, QVentures, Forward Partners.
- Where is Driftrock headquartered?
- Driftrock is headquartered in London, GB.