/Companies

Driftrock

London, GB · 5 known investors

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Driftrock is a customer acquisition platform for automotive brands that consolidates lead generation, conversion, and sales tracking across multiple channels and markets. The platform serves global automotive manufacturers and enables them to manage the complete customer journey from lead capture to vehicle sale.

Founders & leadership

MWMatt Wheeler
Matt WheelerFounder and CEOHe has over 25 years of experience starting and scaling technology companies, including founding Forward Partners and Omio.com (which merged with uSwitch), and holding product leadership roles at uSwitch and Forward Internet Group.

Investors · 5

Companies House · registry record

View on Companies House ↗
Registered name
DRIFTROCK LIMITED
Company number
08717688
Status
Active
Company type
Private limited company
Incorporated
3 Oct 2013
Registered office
124 City Road, London, EC1V 2NX
Nature of business (SIC)
96090 — Other service activities n.e.c.
Accounts
last made up to 31 Oct 2025 · next due 31 Jul 2027
Confirmation statement
last made up to 23 Jan 2026 · next due 6 Feb 2027

Current officers · 3

  • Jonathan Mckay — director, appointed 1 Jul 2016
  • Matthew David Lewis Wheeler — director, appointed 3 Oct 2013
  • Lee Darrell Williams — director, appointed 1 Dec 2025

Source: Companies House public register · retrieved 6 Sept 2026. Contains public sector information licensed under the Open Government Licence v3.0.

Frequently asked questions

What does Driftrock do?
Driftrock is a customer acquisition platform for automotive brands that consolidates lead generation, conversion, and sales tracking across multiple channels and markets. The platform serves global automotive manufacturers and enables them to manage the complete customer journey from lead capture to vehicle sale.
Who founded Driftrock?
Driftrock was founded by Matt Wheeler.
Who are Driftrock's investors?
Driftrock's investors include Ascension, Craigie Capital, Molten Ventures, QVentures, Forward Partners.
Where is Driftrock headquartered?
Driftrock is headquartered in London, GB.