DressX
Founded 2019 Β· 103 employees on LinkedIn Β· 10 known investors
DRESSX offers a modular AI suite for fashion and luxury brands, including AI-driven virtual try-on tools designed to boost purchase confidence, raise conversion rates, and reduce returns in ecommerce. It works with global brands, artists, and designers to build custom digital fashion and try-on solutions integrated into brands' online shopping experiences.
Also known as DRESSX Β· More Dash Inc. dba DRESSX
Founders & leadership
DressX was founded in 2019 by Daria Shapovalova and Natalia Modenova.
Investors Β· 10
Also in the syndicate Β· 3
Company profile
researched Aug 2026DRESSX (legal entity More Dash Inc. dba DRESSX) is a fashion technology company founded in Los Angeles in 2020 by Ukrainian entrepreneurs Daria Shapovalova (CEO) and Natalia Modenova (COO). It began as a marketplace for digital-only clothing, partnering with independent designers and brands to sell virtual garments that customers wear on photos, in video calls, in augmented reality and on avatars. By late 2021 it described itself as the largest platform for digital-only fashion, with more than 100 designers on board; by the time of its Series A it listed more than 3,500 digital items across its website and app.
The company has since extended into AI products for fashion commerce. Its current offering is the DRESSX AI Suite, a modular, enterprise-grade set of AI products for fashion and luxury brands, with AI-driven virtual try-on as the lead service; the company states try-on delivers up to 75% certainty in fit, supporting higher conversion and lower returns. Published case studies include integrations with Victoria Beckham and Loulou de Saison, and Farfetch has partnered with the DRESSX Agent for AI try-on. In parallel, DRESSX maintains avatar fashion distribution across platforms including Snapchat, Roblox, Meta and Zepeto, and reports over 130 million assets distributed across digital platforms and more than 30 global brand partnerships including DIESEL, BOSS, Burberry, FENDI, Lacoste, Farfetch, PUMA, Printemps, Ubisoft and EA's Covet Fashion.
Founding story
DRESSX was founded in Los Angeles in 2020 by Daria Shapovalova and Natalia Modenova, Ukrainian entrepreneurs who had previously worked together on several fashion companies in Europe. The platform launched in August 2020 as a female-led, female-founded company aiming to create a layer of fashion that exists beyond physical clothing, positioning digital garments as a lower-waste alternative within a $1.3 trillion apparel industry. Early team members included Head of Product Julie Krasnienko, who previously led marketing at Looksery (acquired by Snap Inc. in 2015).
Business model
DRESSX operates two connected lines of business: a direct-to-consumer digital fashion store, where garments and accessories designed by DRESSX and by external designers and brands are sold individually (listed prices generally range from roughly $30 to several hundred dollars, with some items priced higher), and an enterprise offering in which fashion and luxury brands license or integrate the modular DRESSX AI Suite, including virtual try-on, into their ecommerce environments. The company also creates custom digital fashion collaborations with brands, artists and designers, and distributes avatar wearables through third-party virtual platforms and marketplaces.
Revenue comes from sales of digital fashion items on the DRESSX store and app (per-item pricing) and from brand-facing engagements, including custom digital fashion projects and integration of the enterprise AI Suite and virtual try-on into brand ecommerce. The store also lists paid educational products such as a fashion innovation and technology management course certificate.
Traction
As of late 2021 the platform had more than 100 designers and thousands of items; by the Series A announcement it listed more than 3,500 digital items. More recent figures include over 130 million assets distributed across digital platforms, 30+ global brand partnerships, more than 23,000 virtual try-ons generated, an average order value of $302 through the app and an average session length of about three and a half minutes. The online store's dresses category alone lists 1,479 items.
Latest developments
Recent activity centers on the DRESSX AI Suite and virtual try-on: an AI-powered try-on integration with Victoria Beckham's ecommerce environment, a Farfetch partnership around the DRESSX Agent, publication of an AI e-commerce guide, and the naming of co-founders Daria Shapovalova and Natalia Modenova to Inc.'s 2026 Female Founders 500 list in March 2026. The company has stated its next priority is deeper personalization, retaining a shopper's size and style preferences across sessions.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Press cited by the company describes DRESSX as a top player in digital fashion since its 2020 launch and as reinventing multi-brand fashion consumption; the company describes itself as a global pioneer and leader in AI styling technologies and avatar fashion and, earlier, as the largest platform for digital-only fashion clothing. It has been recognized as an LVMH Innovation Award 2022 finalist and reports 10 or more industry awards and recognitions.
DRESSX combines a large catalogue of digital-only garments from over 100 external designers and brands with proprietary AR/AI try-on technology, and it positions digital fashion as a substitute for physical purchases that generates minimal waste, carbon footprint and chemical use, addressing high ecommerce return rates. Its enterprise AI Suite is modular and purpose-built for fashion and luxury commerce rather than general-purpose, and its assets are designed for interoperability across multiple virtual platforms and avatar systems.
Technology
The company builds on augmented reality, machine learning and, historically, blockchain. Products include a real-time AR try-on mobile app, photo-based dressing where users upload an image to have a garment fitted to them, avatar wearables interoperable with platforms such as Decentraland, Ready Player Me, Roblox, Zepeto, Meta surfaces and Snapchat, and a modular enterprise AI Suite for fashion commerce that includes AI-driven virtual try-on and a conversational DRESSX Agent supporting commands such as /inspiration, which dresses a user based on an uploaded inspiration image.
Go-to-market
DRESSX sells directly to consumers through its own website and mobile app and reaches additional audiences by distributing wearables on third-party virtual platforms and marketplaces. On the enterprise side it works with global brands, artists and next-generation designers on custom digital fashion and try-on integrations, publishing case studies (Victoria Beckham, Loulou de Saison) and content marketing such as an AI e-commerce guide, blog articles on evaluating try-on platforms and calculating try-on ROI, and a newsletter.
Two groups: consumers β particularly Gen Z and millennial users focused on digital self-expression and online personas β who buy virtual garments for photos, video, AR and avatars; and fashion, luxury and lifestyle brands and retailers seeking AI try-on, styling and digital fashion capabilities for their ecommerce channels, plus designers and creators who distribute their 3D work through the platform.
Geography
The core team is based in Los Angeles, with the company founded there in 2020 by Ukrainian entrepreneurs; a 2026 announcement was datelined New York. Products are distributed globally through the web store, mobile app and third-party virtual platforms.
History
The platform launched in August 2020. In July 2021 DRESSX announced its first priced round, co-led by The Artemis Fund and Alpha Edison, and in November 2021 disclosed an additional round from strategic investors in fashion, tech and blockchain β including U.Ventures, the fund established by Western NIS Enterprise Fund β bringing total venture funding to $3.3 million. During 2021 it launched its first AR mobile app with real-time try-on, collaborated with FARFETCH and Crypto.com, and became carbon neutral in partnership with Flow Carbon. It was a finalist for the LVMH Innovation Award 2022 in the 3D/Virtual Product Experience & Metaverse category and raised a $15 million Series A led by Greenfield with participation from Slow Ventures, Warner Music, The Artemis Fund and Red Dao. Over five years the business evolved from an NFT and metaverse-oriented digital fashion marketplace into an AI infrastructure provider for fashion commerce; in March 2026 its co-founders were named to Inc.'s 2026 Female Founders 500 list.
Risks & controversies
The business is exposed to an early-stage and rapidly shifting market: the company itself noted the digital fashion industry was in its infancy at the time of its Series A, and its strategic focus has moved from NFT marketplace and metaverse wearables toward AI tools for ecommerce. Growth depends heavily on third-party platforms (Meta, Roblox, Snapchat, Zepeto) and on brand partners for distribution.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 9
launches, deals, and filingsCo-founders Daria Shapovalova and Natalia Modenova were named to Inc.'s 2026 Female Founders 500 list.
Farfetch partnered with DRESSX Agent to offer AI try-on, cited by Farfetch VP of growth marketing Erwan Jacob as a way to reach a younger, digitally native audience.
DRESSX partnered with Victoria Beckham to introduce AI-powered virtual try-on within the brand's ecommerce environment.
Series A round of USD 15 million led by Greenfield with participation from Slow Ventures, Warner Music, The Artemis Fund, Red Dao and other investors, to fund interoperability of digital fashion assets, app and NFT marketplace performance, and platform partnerships.
$15M source β
Named a finalist of the LVMH Innovation Award 2022 in the 3D/Virtual Product Experience & Metaverse category.
Following a first priced round co-led by The Artemis Fund and Alpha Edison in July 2021, DRESSX closed an additional investment round from strategic partners in fashion, tech and blockchain, including U.Ventures (a fund established by Western NIS Enterprise Fund). Total venture funding reached $3.3 million.
$3.3M source β
DRESSX announced collaborations with FARFETCH and Crypto.com, for which it was the first digital fashion partner, alongside the launch of its first AR mobile app with real-time try-on.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- DressXdressx.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does DressX do?
- DRESSX is a fashion-tech company selling digital fashion and building AI virtual try-on and styling tools for brands.
- Who founded DressX?
- DressX was founded by Daria Shapovalova, Natalia Modenova in 2019.
- Who are DressX's investors?
- DressX's investors include Alpha Edison, Hartmann Capital, One Way Ventures, The Artemis Fund, Unlock Venture Partners, Greenfield, Signal Peak Ventures.