Dr. Vaidya’s
AcquiredSilvassa, IN · 2 known investors
Dr. Vaidya's is an Ayurvedic products company that develops and sells natural health and wellness formulations for modern consumers in India and internationally. It owns 100+ FDA-approved Ayurvedic proprietary formulations, manufactured in-house at its ISO 9001:2015 and GMP-certified facility in Silvassa.
Also known as Dr Vaidya's · Dr. Vaidya's New Age Ayurveda · Herbolab India Pvt. Ltd.
Founders & leadership
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Dr. Vaidya's is an Ayurvedic consumer products company that markets herbal health and wellness formulations to modern consumers in India and abroad. The brand draws on a family Ayurvedic practice described as spanning about 150 years, with formulations passed down across generations, and today lists more than 100 FDA-approved proprietary Ayurvedic formulations [3][6]. Its catalogue is organised around weight management and fitness, liver care, immunity and wellness, women's health, men's/sexual wellness, piles care, hangover relief, diabetes, digestive care and pain management, and includes products such as Apple Cider Vinegar juice and effervescent tablets, Herboslim, Herbobuild, plant protein, Shilajit variants, Liver Care and Liver Restore tablets, LIVitup hangover shield capsules, Kadha Sips, Nirgundi oil and Rumox balm [0][4][5]. Distinctive launches cited in press coverage include Chakaash (Chyawanprash in toffee format) and LIVitup [6][7].
Manufacturing is handled in-house by Herbolab India Pvt. Ltd., the company's manufacturing arm, which was established as an Ayurvedic Research Foundation in 1978 by Dr. Natoobhai Vaidya and operates a roughly 15,000 sq. ft. facility in Silvassa, about 180 km from Mumbai. The plant is described as ISO 9001:2015 approved, GMP certified and US FDA registered [3]. Raw materials are stated to be sourced within India, for example amla from Madhya Pradesh and kesar from Kashmir [7].
The company was founded in 2016 and is headquartered in Mumbai per press coverage, with Herbolab India Pvt. Ltd. as parent organisation. In March 2021 RPSG Ventures, part of the RP Sanjiv Goenka Group, took full ownership of Herbolab [6].
Founding story
Arjun Vaidya, a sixth-generation member of the Vaidya family, suffered from severe juvenile bronchitis as a child and was treated over 14 years with Ayurvedic medicine, which drew him toward the family's traditional formulations. His grandfather ran an Ayurvedic clinic in Mumbai treating around 350 patients a day without charging consultation fees, and never commercialised the formulations under a brand. Arjun studied International Relations and Economics at Brown University and began his career at L Capital Asia in the US before returning to India in 2013; his grandfather died within three months of his return. In October 2016 he left his job and founded Dr. Vaidya's with bootstrapped capital, using his grandfather's initials in the name [7]. Press coverage names Arjun Vaidya and Trisha Rajani, who joined about a year into the business, as co-founders of the 2016 company [6].
Business model
Dr. Vaidya's develops, manufactures and sells branded Ayurvedic proprietary medicines and wellness products directly to consumers. Products are made in-house at the company's own Silvassa factory rather than outsourced, and the company also offers contract manufacturing and bulk enquiry options [3][2]. Sales are transactional, with single units and multi-pack bundles, combos and promotional freebies offered at listed MRPs and discounts [0][4].
Revenue comes from product sales of Ayurvedic medicines, supplements, tonics, capsules, oils and balms priced in the roughly ₹200–₹1,350 range per pack, sold as single packs, multi-packs and combos through the company's own e-commerce site and third-party retail channels [0][4][5].
Traction
The company reported 42 SKUs with 120 herbal formulations and 35+ products across arthritis, diabetes, asthma, sexual wellness, weight reduction, cough and skin categories, with a plan to reach 53 SKUs by February 2020; it cited more than 1,000 orders per day on its own platform and presence in over 500 offline stores [7]. Its site claims over 1 million satisfied customers, and individual products show thousands of user reviews (for example 3,425 reviews on Apple Cider Vinegar Juice and 2,937 on the Piles Care Combo) [3][0][4]. Headcount was reported at 51–200 [6].
Latest developments
Following the 2019 investment by the RP Sanjiv Goenka Group, RPSG Ventures completed full acquisition of parent Herbolab India Pvt. Ltd. in March 2021, after which co-founders Arjun Vaidya and Trisha Rajani moved on to other roles [6]. The brand continues to trade online with an expanded catalogue across weight management, liver care, immunity, women's health, men's health, piles and digestive categories, and is listed on quick-commerce platforms Blinkit, Instamart and Zepto in addition to Amazon and Flipkart [0][2][4][5].
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Coverage describes Dr. Vaidya's as one of India's largest online Ayurvedic product brands, operating in a market cited at $3 billion (2016 CII study) and later at $4.2 billion growing about 16% per annum, with more than $500 million of Ayurvedic products sold outside India [6][7]. The company positions itself against a largely unorganised Ayurvedic sector by offering standardised, FDA-approved proprietary formulations [6].
Per the founder, differentiation rests on proprietary family formulations backed by years of research and on modernising the presentation of Ayurveda — contemporary packaging, branding and product formats aimed at younger consumers — combined with an online-first distribution strategy and in-house manufacturing quality certifications [3][6][7].
Technology
The company's core assets are its proprietary Ayurvedic formulations — over 100 FDA-approved proprietary formulations developed through generations of family practice — and in-house manufacturing capability at a 15,000 sq. ft. ISO 9001:2015, GMP-certified and US FDA-registered plant in Silvassa [3]. Product innovation focuses on reformatting traditional preparations into modern delivery formats such as effervescent tablets, softgel capsules containing Shilajit resin, toffees (Chakaash) and ready-to-use kadha sips [0][5][6][7].
Go-to-market
The company follows an online-first retail strategy, selling via its own website alongside third-party marketplaces and pharmacies; sources list Amazon, Flipkart, Nykaa, Netmeds, GOQii, Medlife and 1MG, and quick-commerce platforms Blinkit, Instamart and Zepto [2][7]. It also distributes through offline retail, cited at over 500 stores including Noble Plus and Twenty Four Seven [7]. Direct-to-consumer tactics include free shipping on prepaid orders, free cash-on-delivery above ₹299, order-threshold free gifts and discount promotions, plus free Ayurvedic consultation and a clinic WhatsApp line for customer queries [0][2]. Marketing emphasis is placed on new-age packaging, branding and product formats intended to reconnect Ayurveda with modern consumers [6].
Modern Indian consumers seeking Ayurvedic and natural alternatives for weight management, liver health, immunity, sexual and men's wellness, women's health, piles, diabetes, digestion, pain relief and hangover recovery, with stated ambitions to serve overseas consumers as well [0][3][4].
Geography
Headquarters reported in Mumbai, with manufacturing in Silvassa about 180 km from Mumbai; sales are focused on India through online and offline channels, with stated intent to expand into export markets and reach 50 countries within five years [3][6][7].
History
Founded in 2016 in Mumbai by Arjun Vaidya, with Trisha Rajani joining as co-founder and COO roughly a year later [6][7]. The manufacturing entity, Herbolab India Pvt. Ltd., traces back to an Ayurvedic Research Foundation set up in 1978 by Dr. Natoobhai Vaidya [3]. In June 2019 the company partnered with the RP Sanjiv Goenka Group and raised about $5 million (roughly Rs 35 crore) [7]. RPSG Ventures subsequently acquired over 64.34% of Herbolab and, on 9 March 2021, bought the remaining 35.37% for INR 50.8 crore ($6.9 million), taking full ownership; the reported valuation rose from Rs 50 crore in 2019 to Rs 144 crore [6]. Both founders later left the company: Arjun Vaidya moved on to a venture role at Verlinvest, and Trisha Rajani took advisory roles including at GlobalBees [6].
Risks & controversies
Coverage notes that the Ayurvedic medicine market in India remains largely unorganised, with fraudulent practices and self-declared practitioners selling fake medications, which raises consumer trust barriers for genuine producers. Building a consumer brand in India is described by the founder as challenging given market size and intense competition [6][7]. The company's site also carries a 'Beware of Fraud' notice [2].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsRPSG Ventures acquired the remaining 35.37% stake in Herbolab India Pvt. Ltd., parent of Dr. Vaidya's, for INR 50.8 crore (about $6.9 million), having previously held over 64.34%. The company's valuation was reported to have risen from Rs 50 crore in 2019 to Rs 144 crore.
$6.9M source ↗
After the acquisition, co-founder and CEO Arjun Vaidya moved to Verlinvest as Ventures Lead for India, and co-founder and COO Trisha Rajani took on advisory roles including at GlobalBees and Rukam Capital.
Dr. Vaidya's partnered with the RP Sanjiv Goenka Group and raised approximately $5 million (about Rs 35 crore).
$5M source ↗
The company was listed in Forbes 30 Under 30 Asia and the Business World 40 Under 40 list.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Dr. Vaidya’sdrvaidyas.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Dr. Vaidya’s do?
- Indian new-age Ayurvedic consumer health brand selling proprietary formulations online and through retail, owned by RPSG Ventures.
- Who founded Dr. Vaidya’s?
- Dr. Vaidya’s was founded by Arjun Vaidya.
- Who are Dr. Vaidya’s's investors?
- Dr. Vaidya’s's investors include V3 Ventures.
- Where is Dr. Vaidya’s headquartered?
- Dr. Vaidya’s is headquartered in Silvassa, IN.