Dooly

Dooly (legal name Dooly Research Ltd., also known as Dooly.ai) was a Vancouver, British Columbia software company that built a "connected workspace" for sales and revenue teams. Its core product let sales representatives take meeting notes and then automatically synced those notes, comments and field updates into CRM and collaboration systems including Salesforce, Slack and G-Suite, removing duplicate manual data entry. The platform also applied AI and natural language processing to surface real-time "battlecards" based on the context of customer calls, and offered customizable note templates, pipeline/deal management views and integrations with other sales tools such as Gong.

The company positioned the product as an overlay on existing sales systems rather than a replacement, marketing the ability to save representatives more than five hours per week of administrative work. By mid-2021 Dooly reported more than 500 customer companies, including revenue teams at Asana, Airtable, BigCommerce, Contentful, Figma, Intercom, Lessonly, Procore and Vidyard.

Dooly Research Ltd. was acquired by Mediafly in August 2024. The company subsequently announced that the Dooly platform would be suspended for all users on June 30, 2025, with customer CRM and other data not maintained past July 30, 2025, and directed users to Mediafly for its ongoing product focus.

Founding story

Dooly was founded in 2016 by CEO Kris Hartvigsen and CTO Justin Vaillancourt. Hartvigsen has said the idea came from his own experience as a top sales performer at prior companies, where time spent re-entering notes and updating CRM records eroded time available for selling. The founders set out to build an AI-driven tool that would automate CRM data entry, starting with a connected workspace that automatically synced notes across platforms.

Business model

Dooly sold its software as a subscription SaaS product on a per-seat basis, with a free entry tier and paid plans starting at $25 per user per month for unlimited product usage. It emphasized product-led growth, with self-serve registration and most customers arriving through word-of-mouth.

Per-user subscription pricing, advertised from $25 per user per month for unlimited usage, alongside a free self-serve tier.

Traction

By May 2021 Dooly reported powering more than 500 customer companies, average usage often exceeding five hours per day per user, an NPS of 79, more than 185 five-star reviews on G2 and repeated G2 High Performer awards. The CEO said user growth more than tripled from the start of the COVID-19 pandemic. The company employed 40 people in May 2021 and planned to reach 100 by the end of that year.

Latest developments

Dooly Research Ltd. was acquired by Mediafly in August 2024. The company announced that access to the Dooly platform would be suspended on June 30, 2025, and that customer CRM and other data would not be retained past July 30, 2025, pointing users to Mediafly for its continuing products.