DogHero
AcquiredGrand Cayman · Founded 2015 · 5 known investors
Brazilian marketplace connecting pet owners with vetted sitters, hosts and dog walkers, now part of PetLove.
Also known as Dog Hero
Founders & leadership
DogHero was founded in 2015 by Eduardo Baer.
Board
Investors · 5
Also in the syndicate · 2
Reported raises · per SEC filings
Form D private placements$11.9M disclosed across 3 of 5 rounds · 2015–2019
▶$7MraisedMar 2019 · 2 investors · Other TechnologyRule 506(b)
- Carlos Sequeira DapuzzoDirector
- Fernando Cornachione GadottiExecutive Officer, Director
- Nicolas BermanDirector
- Eduardo Fernandes Bahia BaerExecutive Officer, Director
- Andre HaddadDirector
- Offering amount
- $7M
- Amount sold
- $7M
- First sale
- Mar 2019
- Incorporated
- Other, Cayman Islands, 2015
- Federal exemptions
- 06b
▶$2.4MraisedJan 2018 · 9 investors · Other TechnologyRule 506(b)
- Carlo DapuzzoDirector
- Eduardo Fernandes Bahia BaerExecutive Officer, Director
- Nicolas BermanDirector
- Fernando Cornachione GadottiDirector
- Andre HaddadDirector
- Offering amount
- $2.5M
- Amount sold
- $2.4M
- First sale
- Dec 2017
- Incorporated
- Other, Cayman Islands, 2015
- Federal exemptions
- 06b
▶$2.5MraisedAug 2016 · 5 investors · Other TechnologyRule 506(b)
- Eduardo Fernandes Bahia BaerExecutive Officer, Director
- Nicolas BermanDirector
- Fernando Cornachione GadottiExecutive Officer, Director
- Offering amount
- $3.1M
- Amount sold
- $2.5M
- First sale
- Jul 2016
- Incorporated
- Other, Cayman Islands, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026DogHero operates an online marketplace and mobile app that connects pet owners with independent hosts, sitters and dog walkers. Core services include overnight boarding in a sitter's home, daycare, one-hour in-home pet-sitter visits (positioned for cats and pets that prefer to stay home) and dog walking. Sitters are screened through a selection process and rated by customers, and bookings, service tracking and payment are handled in the app. The company covers veterinary expenses incurred during a stay or service and provides support before, during and after bookings.
The business is based in São Paulo, Brazil, and had 58 employees at the time of its 2019 funding round. Its Android app is distributed under the Petlove IT developer account and had more than 1 million downloads and about 33,000 reviews averaging 3.7 stars, with the listing offering Brazilian Portuguese and Spanish interfaces. In November 2020, PetLove — a SoftBank-backed Brazilian pet products e-commerce retailer that had also acquired veterinary service providers Vet Smart and Vetus — merged with DogHero, combining DogHero's boarding, walking, pet-sitting and home veterinary appointment services with PetLove's product retail platform.
Business model
Marketplace model: DogHero intermediates between pet owners and independent pet hosts, sitters and walkers, handling booking and payment through its platform and app, and covering veterinary costs arising during a service.
Traction
Registered dogs grew from 100,000 with over 5,000 hosts in 2016 to 800,000 registered pets and 16,000 dog hosts and walkers across 750 cities by March 2019. The Google Play listing shows more than 1 million downloads and about 33,200 reviews with a 3.7-star average, and the company states more than 98% of sitter reviews are 5 stars.
Latest developments
Following the November 2020 merger with PetLove, the DogHero app is published by Petlove IT under PETSUPERMARKET COMERCIO DE PRODUTOS PARA ANIMAIS LTDA of São Paulo and continues to be updated and distributed on Google Play.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described in 2019 press coverage as Latin America's leading pet care marketplace and the market leader in its geography, in a region cited as having more than 100 million dogs, with Brazil alone home to over 52 million dogs.
Technology
Consumer-facing web platform and Android/iOS applications supporting sitter discovery by proximity, booking, service follow-up, in-app payment and customer ratings.
Go-to-market
Pet owners in Brazil and other Latin American markets who need boarding, daycare, in-home visits or dog walking, particularly when travelling or away from home; the supply side comprises individuals who host or walk pets for income.
Geography
Headquartered in São Paulo, Brazil. As of March 2019 the platform reported hosts and walkers across 750 cities in Brazil, Argentina and Mexico, and the 2019 round was intended to support further Latin American expansion.
History
The company raised seed capital in 2015 from Kaszek Ventures, followed by a US$3.1m round led by monashees+ announced in September 2016, when it had 100,000 registered dogs and more than 5,000 hosts in Brazil. By March 2019 it had raised roughly $13m across five years and closed a $7m round led by US pet-sitting marketplace Rover with Mexican fund IGNIA Partners, funding expansion of dog walking beyond Brazil into Mexico and Argentina. In November 2020, DogHero merged with Brazilian pet e-commerce company PetLove.
Risks & controversies
App store reviews cite limited language support (Brazilian Portuguese and Spanish only), difficulty completing bookings and profile edits, and reported IP-address restrictions.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsSoftBank-backed Brazilian pet product e-commerce retailer PetLove merged with DogHero, following PetLove's earlier acquisitions of veterinary service providers Vet Smart and Vetus.
Seattle-based pet-sitting marketplace Rover led a $7m investment in DogHero with participation from Mexican VC firm IGNIA Partners; Rover's first investment of this kind and its first move into Latin America.
$7M source ↗
Proceeds from the 2019 round were allocated to technology (30%), community growth (20%), marketing (30%) and launching a new dog-walking service in Mexico and Argentina (20%), alongside growth of the core boarding business.
Brazil-based pet-sitting marketplace DogHero raised US$3.1m in a round led by monashees+, having previously raised seed capital in 2015 from Kaszek Ventures.
$3.1M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- DogHero - Serviços para pets – Apps no Google Playplay.google.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does DogHero do?
- Brazilian marketplace connecting pet owners with vetted sitters, hosts and dog walkers, now part of PetLove.
- Who founded DogHero?
- DogHero was founded by Eduardo Baer in 2015.
- Who are DogHero's investors?
- DogHero's investors include IGNIA, Kaszek Ventures, MONASHEES.
- How much funding has DogHero raised?
- DogHero has disclosed $11.9M raised across 3 of its 5 known rounds.
- Where is DogHero headquartered?
- DogHero is headquartered in Grand Cayman.