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Digital Brands Group

NASDAQ: DBGI

Austin, US · Delaware corporation · 2 known investors

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Digital Brands Group is a portfolio group that combines apparel brands with technology tools, offering eCommerce and retail platforms alongside AI-powered IP protection, automated marketing, and data security. It curates brand offerings based on consumer data to create personalized shopping experiences while safeguarding brand assets and consumers.

Direct to ConsumerE-commerceRetail Tech

Founders & leadership

JH
John Hilburn Davis IVExecutive
RY
Reid YeomanExecutive
HD
Huong DoanNamed on SEC filing
ML
Mark LynnNamed on SEC filing
TP
Trevor PettennudeNamed on SEC filing
JA
Jameeka AaronNamed on SEC filing
LD
Laura DowlingNamed on SEC filing

Investors · 2

TechMeetsTraderlisted by TechMeetsTraderBoston

How we know: TechMeetsTrader's portfolio page · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$37M disclosed across 10 rounds · 2014–2023

▶$5MraisedSep 2023 · 1 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Reid YeomanExecutive Officer
  • Trevor PettennudeDirector
  • Mark LynnDirector
  • Laura DowlingExecutive Officer
  • Jameeka Green AaronDirector
  • "Huong ""Lucy""" DoanDirector
  • John Hilburn Davis IVExecutive Officer, Director
Offering amount
$5M
Amount sold
$5M
Sales commissions
$375K
Finders' fees
$135K
Proceeds to insiders
$150K
Placement agents
H.C. Wainwright & Co., LLC
First sale
Aug 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedApr 2023 · 4 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Huong DoanDirector
  • Mark LynnDirector
  • Trevor PettennudeDirector
  • John Hilburn Davis IVExecutive Officer, Director
  • Jameeka AaronDirector
  • Laura DowlingExecutive Officer
  • Reid YeomanExecutive Officer
Offering amount
$2.2M
Amount sold
$2.2M
First sale
Apr 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.5MraisedJan 2023 · 4 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Reid YeomanExecutive Officer
  • Huong DoanDirector
  • Mark LynnDirector
  • Trevor PettennudeDirector
  • Jameeka AaronDirector
  • Laura DowlingExecutive Officer
  • John Hilburn Davis IVExecutive Officer, Director
Offering amount
$6.5M
Amount sold
$6.5M
First sale
Dec 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4MraisedJan 2023 · 5 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark LynnDirector
  • Huong DoanDirector
  • Reid YeomanExecutive Officer
  • Laura DowlingExecutive Officer
  • Trevor PettennudeDirector
  • John Hilburn Davis IVExecutive Officer, Director
  • Jameeka AaronDirector
Offering amount
$4M
Amount sold
$4M
First sale
Dec 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.9MraisedAug 2022 · 3 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Huong DoanDirector
  • Reid YeomanExecutive Officer
  • Jameeka AaronDirector
  • Laura DowlingExecutive Officer
  • Mark LynnDirector
  • John Hilburn Davis IVExecutive Officer, Director
  • Trevor PettennudeDirector
Offering amount
$1.9M
Amount sold
$1.9M
First sale
Jul 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.5MraisedApr 2022 · 4 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Laura DowlingExecutive Officer
  • Huong DoanDirector
  • Reid YeomanExecutive Officer
  • Trevor PettennudeDirector
  • John Hilburn Davis IVExecutive Officer, Director
  • Mark LynnDirector
  • Jameeka AaronDirector
Offering amount
$2.5M
Amount sold
$2.5M
Minimum investment
$200K
Sales commissions
$245.5K
First sale
Apr 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5MraisedSep 2021 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark Thomas LynnDirector
  • Reid William YeomanExecutive Officer
  • John Hilburn Davis IVExecutive Officer, Director
  • Jameeka AaronDirector
  • Moise EmquiesDirector
  • Laura DowlingExecutive Officer
  • Trevor PettennudeDirector
Offering amount
$5M
Amount sold
$5M
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$5.3MraisedSep 2021 · 2 investors · Retailing
Rule 506(b)
Officers, directors & promoters on the filing
  • Reid William YeomanExecutive Officer
  • Trevor PettennudeDirector
  • Moise EmquiesDirector
  • Mark Thomas LynnDirector
  • John Hilburn Davis IVExecutive Officer, Director
  • Laura DowlingExecutive Officer
  • Jameeka AaronDirector
Offering amount
$7.4M
Amount sold
$5.3M
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation · disclosed

Disclosed events
$4.2Mvaluation at IPOFeb 2025 · $5.00/share · 424B4
filing ↗

Source: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.

Acquisitions · 1

Early investors' stakes continue via these deals
Bailey 44

Bailey 44 is a women's fashion and apparel brand focused on personal style and wardrobe design.

Frequently asked questions

What does Digital Brands Group do?
Digital Brands Group is a portfolio group that combines apparel brands with technology tools, offering eCommerce and retail platforms alongside AI-powered IP protection, automated marketing, and data security. It curates brand offerings based on consumer data to create personalized shopping experiences while safeguarding brand assets and consumers.
Who are Digital Brands Group's investors?
Digital Brands Group's investors include Baroda Ventures, TechMeetsTrader.
How much funding has Digital Brands Group raised?
Digital Brands Group has disclosed $37M raised across 10 rounds.
Where is Digital Brands Group headquartered?
Digital Brands Group is headquartered in Austin, US.