Digiphy

Digiphy operates an omnichannel marketing and data platform for consumer brands, built around turning physical and digital marketing touchpoints into data-capture and conversion points. Brands generate QR codes and smart links for product packaging, in-store assets, TV, billboards, digital ads, social and influencer campaigns, and connect them to no-code landing pages built from a module and template library. The platform captures consumer opt-ins, feedback and reviews, and reports on page effectiveness with A/B testing and self-serve omnichannel analytics.

The company's product set spans three areas it labels Acquire, Engage and Grow. Its Digiphy Connect solution combines rebate and offer campaigns, AI-driven two-way SMS messaging, first-party data capture, receipt verification and direct consumer reimbursement. In a typical flow, a brand launches a rebate or offer campaign from an ad, QR code or in-store display; consumers who opt in receive a brand-configured cadence of AI SMS messages; after purchase they submit proof of purchase, which Digiphy verifies through a mix of AI and human review before paying the consumer via PayPal or Venmo. Brands receive named leads, receipt-level purchase data tied to individual consumers, repeat-purchase and loyalty tracking, and attribution from marketing channel to retail sales.

The platform also supports transparency use cases, allowing brands to incorporate GS1, spreadsheet and other traceability data sources into pages, and integrates with e-commerce and marketing tools including Google Tag Manager, Meta Pixel, Klaviyo and Mailchimp. Earlier product materials cite integrations with Shopify, Google, Mailchimp, Ripe.io and GS1.

Founding story

Digiphy was founded by executives from large technology and media companies; the company states its leaders have over 60 years of collective experience at firms including Google, YouTube and Disney. A 2022 funding announcement named the founders as Sarah Wagman Ellenbogen, Oliver Luckett, Chris Scott and Heida Helgadottir, drawing on backgrounds at YouTube, Google, CAA, The Walt Disney Company, Niceland Seafood and theAudience. CEO and co-founder Sarah Wagman Ellenbogen spent 14 years at Google and YouTube in business development, sales and partnerships roles; CPO and co-founder Chris Scott has over two decades leading product and creative teams at technology start-ups.

Business model

Digiphy sells a software platform to consumer brands, with a published pricing page and demo-led sales motion. Beyond software, it administers rebate and reimbursement campaigns on behalf of brands, verifying consumer receipts and disbursing payments directly to consumers via PayPal or Venmo.

The company markets a self-service and team-based platform with a pricing page and paid plans; specific pricing tiers are not stated in the available material.

Traction

Digiphy states over 1,000 companies use the platform and reports average lead capture rates of 14%, average reimbursement rates of 10%, and a 20% increase in loyalty and lifetime value. Customer-reported outcomes include Native Pet nearly doubling hero-product velocity at targeted retailers, over 1 million QR scans for one customer, and a campaign in the London Underground that produced a 55% lead capture rate and more than 25,000 customer emails and physical addresses in under three weeks. At the time of its 2022 launch, early pilot customers reported 10-20% engagement conversion rates versus a cited industry standard of 2-3%.

Latest developments

Current company materials center on Digiphy Connect, the AI-powered retail marketing solution combining rebate and offer campaigns, AI SMS messaging, first-party data capture, receipt verification and direct consumer reimbursement, alongside attribution from marketing channels to in-store purchases.