Diesel Labs
Boston, US · Founded 2016 · 14 employees on LinkedIn · 5 known investors
Diesel Labs uses synthetic focus groups and AI-driven conversation analysis to provide real-time audience intelligence, feeding curated data into models for consumer research, marketing, and content strategy. It primarily serves the media and entertainment industry with analysis of content engagement. The company was acquired by Forma Group.
Founders & leadership
Diesel Labs was founded in 2016 by Anjali Midha.
AM
Anjali Midha𝕏CEO
Investors · 5
Reported raises · per SEC filings
Form D private placements$950K disclosed across 1 round · 2018
▶$950KraisedFeb 2018 · 21 investors · Other TechnologyRule 506(b)
▶$950KraisedFeb 2018 · 21 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Anjali MidhaExecutive Officer, Director
- Offering amount
- $950K
- Amount sold
- $950K
- First sale
- Feb 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 2
by search overlap
The Wrap5 shared keywordsTheWrap is a digital news organization covering the business of entertainment and media, offering breaking news, investigative reporting, and analysis for industry professionals. It operates a subscription service (WrapPRO) and hosts annual industry events including awards season coverage and executive conferences.
InterPositive4 shared keywordsNetflix operates a subscription streaming service for films and television, producing original programming alongside licensed content for members worldwide.
Companies competing with Diesel Labs for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Diesel Labs do?
- Diesel Labs uses synthetic focus groups and AI-driven conversation analysis to provide real-time audience intelligence, feeding curated data into models for consumer research, marketing, and content strategy. It primarily serves the media and entertainment industry with analysis of content engagement. The company was acquired by Forma Group.
- Who founded Diesel Labs?
- Diesel Labs was founded by Anjali Midha in 2016.
- Who are Diesel Labs's investors?
- Diesel Labs's investors include Beacon Angels, Central Texas Angel Network, Excelestar Ventures, Golden Seeds, Kern Venture Group.
- How much funding has Diesel Labs raised?
- Diesel Labs has disclosed $950K raised across 1 round.
- Where is Diesel Labs headquartered?
- Diesel Labs is headquartered in Boston, US.