Who founded Diesel Labs?

Diesel Labs was founded by Anjali Midha in 2016.

Who are Diesel Labs's investors?

Diesel Labs's investors include Beacon Angels, Central Texas Angel Network, Excelestar Ventures, Golden Seeds, Kern Venture Group.

How much funding has Diesel Labs raised?

Diesel Labs has disclosed $950K raised across 1 round.

Where is Diesel Labs headquartered?

Diesel Labs is headquartered in Boston, US.

Diesel Labs

Boston, US · Founded 2016 · 14 employees on LinkedIn · 5 known investors

Find your way into Diesel Labs

269 people in our graph share verified history with the Diesel Labs team — schools, employers, funds. One of them is your warm intro.

Olaunlockedknows Anjali Midha · together at MIT Sloan School of Management (overlapped)

×9knows the team · via Twitter

knows the team · via MIT Sloan School of Management

knows the team · via Digitas

Diesel Labs uses synthetic focus groups and AI-driven conversation analysis to provide real-time audience intelligence, feeding curated data into models for consumer research, marketing, and content strategy. It primarily serves the media and entertainment industry with analysis of content engagement. The company was acquired by Forma Group.

AI & Machine Learning Marketing Tech Media & Entertainment

Founders & leadership

Diesel Labs was founded in 2016 by Anjali Midha.

Anjali Midha in 𝕏CEOShe has worked on data-driven marketing strategy and digital measurement for Fortune 500 clients, with expertise spanning cross-channel marketing, analytics, and consumer segmentation.

Investors · 5

Beacon AngelsBoston · $50K – $400K

Central Texas Angel NetworkAustin

Excelestar VenturesAndover

Golden SeedsFlushing · $250K – $2M

Kern Venture GroupBakersfield

Reported raises · per SEC filings

Form D private placements

$950K disclosed across 1 round · 2018

▶$950KraisedFeb 2018 · 21 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Anjali MidhaExecutive Officer, Director

Offering amount: $950K
Amount sold: $950K
First sale: Feb 2018
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap

The Wrap5 shared keywordsTheWrap is a digital news organization covering the business of entertainment and media, offering breaking news, investigative reporting, and analysis for industry professionals. It operates a subscription service (WrapPRO) and hosts annual industry events including awards season coverage and executive conferences.

InterPositive4 shared keywordsNetflix operates a subscription streaming service for films and television, producing original programming alongside licensed content for members worldwide.

Companies competing with Diesel Labs for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Diesel Labs do?: Diesel Labs uses synthetic focus groups and AI-driven conversation analysis to provide real-time audience intelligence, feeding curated data into models for consumer research, marketing, and content strategy. It primarily serves the media and entertainment industry with analysis of content engagement. The company was acquired by Forma Group.
Who founded Diesel Labs?: Diesel Labs was founded by Anjali Midha in 2016.
Who are Diesel Labs's investors?: Diesel Labs's investors include Beacon Angels, Central Texas Angel Network, Excelestar Ventures, Golden Seeds, Kern Venture Group.
How much funding has Diesel Labs raised?: Diesel Labs has disclosed $950K raised across 1 round.
Where is Diesel Labs headquartered?: Diesel Labs is headquartered in Boston, US.