Definition6
1,880 employees on LinkedIn · 1 known investors
Bridgenext helps companies integrate their revenue and data infrastructure into a coordinated system that drives growth outcomes. The company combines AI-powered technology decisions with hands-on engineering for enterprises looking to realize better returns on their software investments.
Also known as Bridgenext · D6 · Definition 6 · DEFINITION 6
Investors · 1
Company profile
researched Aug 2026DEFINITION 6 is a digital marketing and customer experience agency founded in Atlanta in 1996/1997, with roots in the predecessor firms iXL (1996-2001) and Creative Bubble (2001-2011). Its work spans digital and content management, online marketing and advertising, content distribution, social management, e-commerce, video, sound design, animation and post-production. The agency has described itself as combining strategy, creative and storytelling for more than 20 years, alongside data and analytics capabilities.
The definition6.com domain now presents the offering of Bridgenext, a digital consulting business positioned around building a "Growth OS" - integrating enterprise platforms, digital products, data infrastructure, customer experience and AI into a single system intended to produce measurable commercial outcomes. Bridgenext frames its work across five areas: data-to-growth activation, digital product acceleration, stack modernization, platform excellence and growth function reinvention, and identifies as a Salesforce Agentforce and FDE partner. It positions itself between strategy firms and pure implementation partners by pairing AI-supported build-or-buy analysis with hands-on engineering, measured against client P&L.
Founding story
The agency was founded in Atlanta in 1996/1997 and lists iXL (1996-2001) and Creative Bubble (2001-2011) among its predecessors.
Business model
Client-services model: agency and consulting engagements delivered by an internal team, including staff augmentation and long-term partner relationships, with delivery organized around a single accountability model tied to client commercial metrics.
Traction
Reported outcomes include reduced invoice processing time via automation and a unified data lakehouse, improved resolution times after re-engineering service management operations, reduced lost assets through service management workflow transformation, and annual hours saved through a scalable device management solution for 1:1 education. The agency holds a 5.0 rating from one client review on Agency Spotter and staff estimates of 21-100 (directory) to 100+ (agency profile).
Latest developments
The definition6.com site presents the Bridgenext "Growth OS" positioning and an Agentforce and FDE partnership with Salesforce.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Positioned as an award-winning independent customer experience agency and, under the Bridgenext identity, as a growth-systems engineering partner differentiated from strategy consultancies, spec-driven implementation partners and additional software purchases.
Combines AI-powered build-or-buy decision support with hands-on engineering under one accountability model tied to client P&L, and pairs content/creative capability with data and analytics.
Technology
Capabilities cited include data lakehouse and automation work, service management re-engineering, device management at scale, mobile development, content and digital solutioning, and Salesforce agentic AI via an Agentforce and FDE partnership.
Go-to-market
Direct enterprise relationships and long-term retained partnerships, including participation in client quarterly business and IT planning; partnership with Salesforce (Agentforce, FDE); presence in agency directories and listing platforms.
Enterprises and consumer brands investing in revenue stacks, digital products, data infrastructure and AI; named clients and references include Coca-Cola, Adidas, Facebook, La Quinta, Game of Thrones, Nextdoor, LL Flooring, Paramount+, CBS Sports, Barnes & Noble College and Varo.
Geography
Headquartered at 420 Plasters Avenue, Atlanta, Georgia, with an office in New York (79 Fifth Ave, New York, NY), plus reported offices in London and satellite offices in Los Angeles and San Francisco.
History
DEFINITION 6 acquired Creative Bubble, a New York video, post-production and sound engineering company, in August 2009, and Leach Communications, a New York strategic communications firm, in December 2009. In September 2012 it acquired Synaptic Digital, an earned-media and strategic content distribution company. Barry Sikes succeeded Michael Kogon as CEO in 2013, and former president and COO Jeffrey Katz became COO in 2014. In 2019 the agency joined the Dawn portfolio of independent creative agencies. It has been backed by Navigation Capital Partners, an Atlanta-based private equity firm.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 10
launches, deals, and filingsListed as a Salesforce Agentforce and FDE partner, offering Salesforce agentic AI capabilities.
DEFINITION 6 became part of the Dawn portfolio of independent creative agencies.
Acquired Synaptic Digital, an earned media and strategic content distribution company.
Named Advertising Age Small Agency Campaign of the Year for Coca-Cola's "Happiness Machine".
Hired Jonathan Accarrino from NBC Universal for its social media team; he remained through 2013.
Won a Gold Interactive award at the 2010 CLIO Awards; Coca-Cola's "Happiness Machine" took top honors.
Acquired Leach Communications, a New York-based strategic communications firm.
Acquired Creative Bubble, a New York-based video, post-production and sound engineering company.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Definition6definition6.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Definition6 do?
- Atlanta-founded digital marketing and customer experience agency, now presenting on definition6.com as Bridgenext.
- Who are Definition6's investors?
- Definition6's investors include CEI Ventures.