Dear Doc Singapore

Dear Doc is a direct-to-consumer birth control service that lets women obtain contraceptive care remotely rather than through in-person clinic or pharmacy visits. Users book a consultation timeslot, pay, complete a health profile and then meet a doctor online; female doctors review the health profile, discuss contraceptive options suited to the user's health and preferences, and answer questions. After a prescription is issued, the contraceptive is ordered through the platform and delivered discreetly to a location chosen by the user, with refills arranged at the user's preferred frequency.

The published service menu covers a birth control consultation (a 10-15 minute session priced at $20), birth control pills (from $20 per month), a birth control patch (from $48 per month) and an emergency contraceptive pill ($52). Standard delivery in two to three days is free, while four-hour express delivery is charged from $12, and $15 for the emergency contraceptive pill. The company positions the offering around judgement-free, discreet and affordable access, with discreet packaging, no additional charge for refills and itemised billing.

Business model

Consumer-paid telehealth: fees are charged per doctor consultation and per contraceptive product supplied on a monthly basis, with optional paid express delivery. Standard delivery and refills are provided at no additional cost.

Revenue comes from consultation fees ($20), recurring product fees for birth control pills (from $20/month) and patches (from $48/month), one-off emergency contraceptive pill sales ($52), and express delivery charges (from $12, or $15 for the emergency pill).