Fundraising FoxDays
Bay Area, US · 1 known investors
Find your way into Days
DAYS helps families celebrate cultural traditions through curated kits that include recipes, designs, craft projects, and ritual objects. The company serves families seeking to share their cultural heritage with extended family and communities.
Also known as DAYS · Days United
Founders & leadership
Investors · 1
How we know: J-Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026Days United, which markets its products under the name DAYS, is a consumer products company that creates kits, guides and accessories for celebrating Jewish holidays and traditions at home. Its catalog is organized into categories including how-to guides, gear, cooking, games, stories and decorations, and it is structured around specific holidays such as Passover, described on the company's site as the Jewish Exodus Festival [0].
The company positions its offerings as multi-layered experiences intended to work for both newcomers to the traditions and people who have observed them throughout their lives, and as family products usable by children and adults together. Stated design principles include original modern design, functionality, preserving the meaning of the traditions while keeping them approachable, and engaging the five senses rather than relying on digital media [0]. The site states that more than 100,000 families celebrate traditions with Days and that it has collected more than 10,000 reviews. As of the source date, the website displayed a notice that the company was not accepting new orders and was running a clearance sale of up to 70% off on its Jewish collection [0].
Business model
Direct-to-consumer sale of physical products and holiday celebration kits through the company's own e-commerce website, which includes a gift-purchase option allowing buyers to add a recipient and message at checkout [0].
Product sales via online retail, including holiday-specific boxes and accessories, with discounting used on clearance inventory [0].
Traction
The company states that more than 100,000 families use its products to celebrate traditions and that it has more than 10,000 reviews. Published testimonials come from individual customers in Texas, Washington, Massachusetts and California, as well as a community center in Massachusetts [0].
Latest developments
As of the most recent source, the website carried a notice that the company was not accepting new orders and was promoting a clearance sale of up to 70% off its Jewish collection, alongside Passover merchandising for a holiday dated April 22nd [0].
▸Full profile — market position, go-to-market, geography
Market position
The company frames its differentiation around adapting long-standing traditions into experiences aimed at newer generations, in-house original design combining modern aesthetics with functionality at prices it describes as fair, multi-layered content that serves both beginners and experienced celebrants, shared family use, and physical products that engage touch, sight, hearing, smell and taste as an alternative to digital experiences [0].
Go-to-market
Online direct sales through daysunited.com, with merchandising organized by holiday and product category, customer testimonials and a press/media section used as social proof [0].
Families celebrating Jewish traditions, including households with children and adults; the company states its experiences are designed for both absolute beginners and people who have celebrated the traditions all their lives [0].
Geography
Customer testimonials on the company's site are from the United States, spanning Texas, Washington, Massachusetts and California [0].
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Daysuniteddaysunited.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Days do?
- Days United sells designed products and guided experiences that help families celebrate Jewish holidays and traditions.
- Who founded Days?
- Days was founded by Maya Lotan.
- Who are Days's investors?
- Days's investors include J-Ventures.
- Where is Days headquartered?
- Days is headquartered in Bay Area, US.