Dathic

Dathic is a data and technology company serving consumer packaged goods (CPG) brands in the United States. Its main commercial product is a product/store locator that brands embed on their websites so shoppers can find where items are sold, in physical retail, online, and at pop-ups or restaurants. The locator is paired with an analytics layer that reports consumer search behavior, most-requested products and stores, distribution across chains and locations, and zip-code-level shopper insight, with integration into Google Analytics.

The company positions the offering around automation: it says its AI technology scans retailers to track product availability and update store lists without requiring point-of-sale data, reducing spreadsheet-based maintenance for brand teams. Feature sets include customizable branding (logos, colors, product images, coupons and promotions), a "suggest-a-store" form, multilevel product filtering, an admin panel for manually managing locations, and hands-on installation and support, including Shopify integration [0][1][3].

Dathic's earlier public positioning described an AI-based market location intelligence platform focused on helping CPG companies understand Hispanic, Latino and multicultural consumers in the US — identifying where specific communities are concentrated, their language and interests, and which retailers best serve them, in order to prove demand, de-risk product development and personalize advertising [5][6][7]. The company describes itself as building on billions of data points about products, places and shoppers in the US market [2].