Datarista

Datarista, founded in July 2015 and based in Providence, Rhode Island, operates a vertical Platform-as-a-Service used by third-party sales and marketing data providers to deliver their data directly into cloud-based customer relationship management (CRM) and marketing automation systems. Named integration targets include Salesforce, Marketo and Eloqua. The platform enables a data provider to build and manage integrations across multiple cloud platforms through a single integration, replacing static file delivery with real-time, on-demand data enrichment and prospecting data embedded in the end user's business process. This removes the export, offline synchronization and re-import steps that data consumers otherwise perform.

The company is incorporated as a C-corp and reported four employees on its Gust profile, where its product stage is listed as "Full Product Ready." Founder and CEO Pat Sabatino describes the platform as addressing the data-management needs of the sales and marketing industry, which he sized at $11 billion. The product was scheduled to launch on September 1, 2016, and the company reported having been in conversations with more than 70 data providers as of mid-2016. By February 2019, Datarista had signed more than eight data customers and entered reseller partnerships said to reach thousands of corporate data consumers.

Founding story

Founded in July 2015 by Pat Sabatino, a 30-year veteran of the data industry whose prior roles included Jigsaw (sold to Salesforce.com for $175 million) and Salesforce. Sabatino had originally intended to launch the venture in San Mateo, California, where he had already identified potential hires from companies he had worked with, but chose Providence, Rhode Island instead on the belief that he could recruit the necessary engineering talent locally, crediting the Slater Technology Fund for guidance.

Business model

Datarista sells its integration platform to third-party data providers, who use it to deliver their data products into CRM and marketing automation platforms; the arrangement includes reseller partnerships through which the providers' corporate data consumers are reached.

Traction

Ongoing conversations with more than 70 data providers as of July 2016; more than eight data customers signed as of February 2019, along with reseller partnerships described as touching thousands of corporate data consumers; four employees listed on its Gust profile.

Latest developments

In February 2019 Datarista closed an $835,000 funding round led by the Slater Technology Fund, which invested $250,000 and brought its cumulative investment in the company to $1.1 million; Marker Hill Capital II and Beacon Angels also participated, and Victor Allis joined the board. The company was also named to Rhode Island Inno's "50 on Fire" list.