Daffy

Daffy ("the Donor-Advised Fund for You") is a consumer platform for charitable giving built on a modern donor-advised fund (DAF). Members contribute cash, stock, ETFs, mutual funds, crypto or private stock, receive an immediate tax deduction, hold and invest balances tax-free, and then recommend grants to essentially any U.S. public charity, school or religious organization — a universe the company describes as 1.7 million-plus organizations. The technology behind Daffy is built by Aside, Inc., and the service is described by its founders as a not-for-profit community structure.

Product features include recurring giving commitments (the "Daffy Pledge"), annual giving goals, expert-built portfolios (Standard, ESG and crypto options) plus custom portfolios drawn from 680+ ETFs and 2,200+ individual stocks, support for 300+ crypto assets, family accounts with up to 24 members and up to three financial advisors, digital charity gift cards, matching campaigns and multi-charity fundraising via Daffy Campaigns, a workplace product (Daffy for Work), a native iOS app, and AI-assisted giving tools. More recent additions include custom liquidation controls for donated securities and employer matching using public or private stock.

Pricing is a flat monthly membership tiered by usage rather than an asset-based fee: from $3 per month at the entry "Supporter" tier (fund balances up to $100) and capped at $40 per month, with higher tiers unlocking unlimited invested balances, larger annual contribution limits, family and advisor access, private stock, and custom crypto portfolios. The company positions this against percentage-of-assets administrative fees charged by legacy providers.

Founding story

Co-founders Adam Nash (CEO, previously president and CEO of Wealthfront) and Alejandro Crosa built Daffy on the premise that people want to give more but fall out of the habit. Nash has said his introduction to donor-advised funds came during LinkedIn's 2011 IPO, when wealth managers promoted DAF tax benefits; an accountant's rule of thumb — contribute roughly ten times one's annual donations — gave him a concrete giving goal and increased his own giving. Historically DAFs were aimed at the ultra-wealthy, and the founders set out to widen access using automation and pre-commitment, citing research from the Stockholm School of Economics that pre-commitment can raise contributions by as much as 32%.

Business model

Subscription membership revenue from individual donors, charged as a flat monthly fee tiered by usage (starting at $3/month, capped at $40/month) rather than as a percentage of assets under management. Additional distribution comes from a workplace product (Daffy for Work) and from financial advisor and tax-platform partnerships.

Flat monthly membership fees with tiers that adjust automatically based on usage; the company states there are no account minimums and no asset-based fees, in contrast to competitors that charge administrative fees of roughly 0.60% on the first $500,000.

Traction

Company-reported figures: tens of thousands of members; more than $1 billion in charitable assets as of March 2026, up $300 million-plus since the start of 2026; more than $300 million cumulatively donated to nonprofits; over 100,000 donations to more than 18,800 charities; over $140 million in member tax savings in the prior year; and year-over-year growth of 140% in funds set aside for charity and 215% in donations to charities. Earlier disclosures cited roughly 20 staff, thousands of members, account sizes of $10 to over $2 million, 40% of users on recurring pledges, and Q4 2022 donations at 3x Q4 2021.

Latest developments

Recent company posts describe crossing $1 billion in charitable assets in March 2026, adding individual stocks (2,200+) to custom portfolios alongside 680+ ETFs, launching custom and partial liquidation options for donated stock, enabling companies to match employee giving with public or private stock through Daffy for Work, expanding Daffy Campaigns to support up to 15 charities with templates and AI tools, a Figma IPO program described as unlocking $100 million for charity, an Evergreen Wealth partnership naming Daffy its preferred DAF provider, and content addressing 2026 tax changes under the One Big Beautiful Bill Act.