CUPIX
5 known investors
Cupix offers a digital twin platform that converts 360° video captured with a consumer-grade camera into mesh-based 3D maps and panoramic virtual tours using a cloud vision AI engine. It targets construction and job-site teams, letting them compare as-built conditions against BIM designs and track spatial changes over time.
Also known as Cupix · Cupix America, Inc. · Cupix, Inc. · 주식회사 큐픽스 · 큐픽스
Founders & leadership
Investors · 5
Company profile
researched Aug 2026Cupix develops a spatial intelligence and digital twin platform for the built environment. Users record a site with a consumer-grade 360° camera mounted on a hard hat or selfie stick; a cloud vision AI engine then reconstructs the walking path in 3D, positions the 360° photo frames, and converts the footage into a measurable 3D map. Outputs are viewed in SiteView, a browser-based viewer where teams explore geo-tagged, time-stamped spatial changes, take measurements, add notes and issues, and compare as-built conditions against BIM designs. Because captures are repeated over time, the platform maintains a four-dimensional record of a site's evolution for progress tracking and as-built documentation.
The platform, marketed as CupixWorks (CupixWorks X, powered by the Gamma Engine AI engine with 360° video SLAM and ClearVision technology), also acts as a hub that unifies other reality data — laser scans, drone orthomosaics and BIM models — in one coordinated digital twin. An add-on, SiteInsights, automatically analyzes completion rates by work area, trade and BIM category to generate construction progress reports. Cupix integrates with built-world software including Autodesk BIM360, Autodesk Construction Cloud, Autodesk Forma, Procore, Revizto, Oracle and ArcGIS, and supports standard 3D formats. Additional product lines cover 4D documentation, spatial collaboration, off-site BIM verification, construction progress tracking and drone mapping, with enterprise-grade security.
The company name comes from "Cubic + Pictures," and it positions its output as a media type that conveys the sense of 3D space with high-fidelity visual context, beyond photos, point clouds or plain 3D geometry.
Founding story
Cupix was founded in 2015 by Simon (Seockhoon) Bae, who serves as CEO. Bae's career spans more than 25 years and includes founding and leading INUS Technology (Rapidform) and VisPower, both of which were later acquired by 3D Systems.
Business model
Cupix sells a cloud-based software platform to enterprises, with a core digital twin product plus paid add-ons such as SiteInsights and modules for progress tracking, drone mapping and BIM verification. Sales run through a demo-request and direct sales motion, with pricing provided on request; integrations with incumbent construction platforms and camera hardware partners extend deployment.
Cloud software offering for builders, owners and operators, sold via sales-led demos and personalized pricing rather than published rates.
Traction
Marketing materials cite use by organizations across construction, oil and gas, manufacturing and government, and claim average customer gains of roughly 70% in time and efficiency, 90% in data accuracy and design compliance, 85% in business metrics and 65% in operational efficiency. In Korea, the company markets an 80%-plus time saving versus conventional construction video record-keeping. A third-party profile lists approximately 142 employees across four continents.
Latest developments
Cupix reported improved 3D point clouds and AI progress analytics with the Insta360 X5 in July 2025, and Korean coverage in June 2026 reported the company joining the K-AI Alliance and extending its spatial intelligence work toward physical AI, citing deployments in AWS and Microsoft data centers. In March 2026 the company hosted a roundtable at Digital Built World 2026 on the gap between delivered as-built BIM and its use in asset operation, and it is promoting a Global Tour 2026 series of Cupix Experience events. In Korea it is participating in a 2025 government program supporting cloud-service adoption by small and medium enterprises.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Cupix presents itself as a pioneer in AI-powered as-built 4D digital twins for the built world and is described by third parties as a global leader in spatial intelligence for the sector; it is benchmarked against reality-capture and 3D-scanning companies such as Matterport, CubiCasa and Direct Dimensions.
Capture relies on inexpensive consumer 360° cameras and an ordinary site walk rather than specialized scanning hardware or complex setup, and the AI pipeline yields measurable 3D maps rather than only virtual tours. Repeated captures produce a time-indexed 4D record, and the platform consolidates multiple reality-data types and BIM in a single environment with two-way integrations to major project-management tools.
Technology
A cloud vision AI engine — described as the Gamma Engine, a third-generation AI engine providing 360° video SLAM with ClearVision technology — reconstructs camera paths and builds mesh-based 3D maps and point clouds from 360° video. The platform aligns and time-stamps captures for 4D comparison, ingests laser scans, drone imagery and BIM models, and delivers results through a browser-based viewer. Patent filings cover methods for selecting high-definition image frames from video, including using dynamic criteria. The web stack includes Webflow, Nginx, Customer.io, Google Sign-in and html5media components.
Go-to-market
Direct enterprise sales supported by demo requests and a sales team, plus ecosystem and hardware partnerships (Insta360 Enterprise, Ricoh THETA X, Revizto) and marketplace-style integrations with Autodesk, Procore, Oracle and ArcGIS. Cupix also runs in-person "Cupix Experience" events, a Global Tour 2026 program, webinars, case studies, e-books and a Cupix Campus training resource, and participates in industry events such as Digital Built World and Digital Twin Partnership gatherings. In Korea it markets compliance-oriented construction video record-keeping for public bodies including the Seoul, Jeju and Busan municipal governments and LH.
General contractors, owners, operators and property managers across construction, data centers, healthcare, office/mixed-use, biomedical, airports, factories, tenant improvement, residential and linear infrastructure, plus non-construction segments including retail, manufacturing, plant/energy, maritime and government property.
Geography
Headquarters are reported in Texas (Cupix America, Inc. in Round Rock) and in San Jose, California, with the Korean entity (주식회사 큐픽스) in Seongnam-si, Gyeonggi-do, and an Australian office in Lavender Bay, NSW. One profile describes Cupix as a South Korean company with U.S. and Australian subsidiaries and additional offices in Singapore, the U.K. and Lebanon.
History
After its 2015 founding, Cupix released CupixWorks X, a 3D digital twin platform powered by the Gamma Engine third-generation AI engine, in April 2022. It formed a partnership with Ricoh around the RICOH THETA X 360-degree camera in November 2023, followed in April 2024 by a strategic partnership with Insta360 Enterprise and an integration with Revizto. In 2025 it published results using the Insta360 X5 for improved 3D point clouds and AI progress analytics, and in 2026 it hosted a roundtable at Digital Built World and was reported joining the K-AI Alliance.
Risks & controversies
Third-party data on the company is inconsistent: one aggregator estimates annual revenue in the "high seven figures" in its narrative while its FAQ lists $100M-$250M, and headquarters are variously given as Round Rock, Texas and San Jose, California. Its capture workflow depends on third-party consumer 360° camera hardware and on integrations with incumbent platforms it does not control, and it competes with established reality-capture vendors.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 8
launches, deals, and filingsKorean press reported Cupix joining the K-AI Alliance and expanding into physical AI through spatial intelligence, citing work in AWS and Microsoft data centers.
Cupix hosted a roundtable at Digital Built World 2026 on as-built BIM being delivered but rarely relied upon once assets enter operation.
Cupix reported superior 3D point clouds and smarter AI progress analytics using the Insta360 X5 camera.
Cupix announced a seamless integration with Revizto for construction project management workflows.
Insta360 Enterprise announced a strategic partnership with Cupix, described as a frontrunner in AI-powered 4D as-built platforms.
Ricoh announced a strategic partnership with Cupix, adding capabilities through integration of the RICOH THETA X 360-degree camera.
Cupix sponsored the Digital Twin Partnership DTP Sydney event, which drew participants from multiple industries.
Cupix released CupixWorks X, a three-dimensional digital twin platform powered by the Gamma Engine, a third-generation AI engine providing 360° video SLAM with ClearVision technology.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- CUPIXcupix.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does CUPIX do?
- Cupix turns 360° video of physical sites into AI-generated 4D as-built digital twins for construction and facility management.
- Who founded CUPIX?
- CUPIX was founded by Simon (Seockhoon) Bae.
- Who are CUPIX's investors?
- CUPIX's investors include Atinum Investment Co. Ltd., Pearl Abyss Capital, Premier Partners, Sazze, Primer Sazze Partners.