Culture Shift

Culture Shift is a Manchester, UK-based software company that provides Report + Support, a platform enabling people to raise workplace or campus concerns either anonymously or by name, and giving organisations tools to manage the resulting cases. The system combines reporting, case management, analytics and training in one environment, creating auditable case records and real-time reporting on patterns and risks. Features described by the company include name matching and advanced analytics to identify repeat names, behaviours and patterns across reports, and two-way anonymous messaging that lets case handlers gather context from reporters without breaking confidentiality.

Alongside the platform, Culture Shift operates a Training Academy delivering online and in-person courses for leaders, managers and employees on preventing, recognising and responding to workplace misconduct, and a Community of Practice for professionals responsible for culture, safeguarding and workplace experience. The company also publishes guidance materials such as a Sexual Harassment and Speak-Up Compliance Toolkit and a guide to the UK Employment Rights Act, positioning the platform as support for employers' duty to take "all reasonable steps" to prevent harassment. The company describes itself as tech-for-good, with a stated purpose of transforming organisational cultures so people have the confidence to speak up.

Founding story

Gemma McCall co-founded the company after experiencing maternity discrimination during both of her pregnancies, which led her to focus on eradicating discrimination and harassment in workplaces and educational institutions.

Business model

Culture Shift sells its Report + Support platform to organisations, complemented by training courses through its Training Academy and a Community of Practice for practitioners. Sales are handled through demo requests and direct contact with its team.

The company monetises through its Report + Support reporting and case management platform for organisations, plus training courses delivered online and in person.

Traction

More than 70 of the UK's top universities used the platform as of 2021, alongside NHS trusts and other employers; the company reported over one million UK users with access to the reporting platform in September 2021 and currently states that millions of employees are covered.

Latest developments

The company publishes a Culture Shifters Annual Report and has released a Sexual Harassment and Speak-Up Compliance Toolkit and a guide to the UK Employment Rights Act, alongside its Training Academy and Community of Practice offerings.